Social Media Manager Job at Later Group in New York

Overview Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position We’re looking for a strategic and creative Social Media Manager who can own client outcomes across platforms—while still jumping into the creative trenches when needed. This isn’t just about scheduling posts or hitting KPIs. It’s about understanding what drives real engagement, guiding content that performs, and knowing when to lead versus when to create.

What you’ll be doing Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)

Set and track content goals aligned with client objectives (awareness, engagement, conversion)

Communicate performance insights and next steps clearly to internal and external teams

Anticipate client needs and proactively pitch new ideas, formats, and campaigns

Creative Oversight Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy

Ensure content feels social-first, timely, and tailored to each platform

Collaborate closely with design, video, and influencer teams to bring ideas to life

Hands-On Execution Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed

Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations

Post live during events, drops, or key cultural moments when applicable

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement.

Proven track record of independently managing and growing a social media presence for a large B2C brand.

Must have previous agency experience managing client relationships.

Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences.

Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact.

A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends.

Ability to think creatively and generate innovative content ideas.

Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus.

Strong organizational skills and the ability to manage multiple projects simultaneously.

Bachelor’s degree in Marketing, Communications, or a related field is preferred.

How you work You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.

Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.

Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.

Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.

You share insights to help the team stay ahead and make informed decisions.

You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.

You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission / variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

$85,000 - 100,000 OTE

Where we work We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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As set forth in Later’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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