Senior Manager, Account-Based Marketing

A company is looking for a Senior Manager, Account-Based Marketing (ABM).

Key Responsibilities :

Design and execute innovative ABM campaigns across various channels to engage key accounts and drive pipeline growth

Collaborate with sales teams to align ABM strategies with account priorities and revenue goals

Track and analyze the effectiveness of ABM campaigns, using data to optimize strategies and demonstrate ROI

Required Qualifications :

7-10 years of experience in B2B marketing, with 3-5 years focused on account-based marketing

Proven track record of successful ABM campaign execution across diverse marketing mediums

Strong understanding of B2B buyers in the Mobility, Energy, Industrial, and Digital industries

Deep understanding of modern marketing techniques and tools (e.g., marketing automation, CRM, analytics tools)

A self-starter with a results-driven mindset, adaptable to a fast-paced environment