Marketing Manager II (Contractor)

Job Description

Job Description

We are looking for a skilled Marketing Manager II to join our team in Philadelphia, Pennsylvania. This long-term contract position offers an exciting opportunity to lead marketing initiatives across various channels and drive impactful campaigns. The ideal candidate will excel in coordinating strategies, managing budgets, and collaborating with vendors to deliver exceptional results.

Responsibilities :

• Develop and execute comprehensive marketing plans across multiple platforms, including direct mail, paid media, and offline channels.
• Coordinate with vendors and service providers to ensure seamless implementation of marketing programs and promotional events.
• Manage budgets and expense accounts, ensuring adherence to financial guidelines while maximizing campaign effectiveness.
• Lead the creation and execution of lead generation campaigns, leveraging cross-channel tactics to achieve business objectives.
• Provide ongoing support for mobile app marketing initiatives and other technical projects.
• Oversee program management activities, ensuring alignment with strategic goals and timelines.
• Collaborate with internal teams to integrate sales, marketing, and technical support efforts for cohesive results.
• Monitor and analyze campaign performance metrics to optimize future strategies and drive growth.
• Plan and execute promotional events that enhance brand visibility and engage target audiences.
• Work closely with stakeholders to refine marketing tactics and adapt to evolving business needs.
• A minimum of 3-5 years of experience in marketing, communications, or a related field.
• Proficiency in managing budgets, coordinating vendors, and handling expense accounts.
• Strong skills in developing and executing lead generation campaigns and cross-channel marketing strategies.
• Experience with mobile app marketing and technical project support.
• Knowledge of direct mail, paid media, and offline marketing tactics.
• Demonstrated ability to manage program timelines and ensure successful project delivery.
• Excellent coordination and organizational skills to collaborate with diverse teams and stakeholders.
• Familiarity with tools and platforms such as .NET for technical support integration.