Talent.com
Director, Digital Strategy & Content Engine

Director, Digital Strategy & Content Engine

MediabistroDallas, TX, United States
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You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

The Director, Digital Strategy and Content Engine will lead the development and execution of our owned digital strategy and corporate content distribution strategy. This leader will oversee the development of strategic digital content, from creation to dissemination, across a broad array of platforms, .com, LinkedIn, Instagram, Facebook, X, etc. and build global insights and analytics to drive data-based decisions and innovation.

In this role, you will :

  • Lead development of digital engagement strategy and implement best-in-class channel strategy to expand target audience reach and build the company’s reputation.
  • Use insights and data to drive decision-making and improve effectiveness of external digital communication programs.
  • Serve as an expert and strategic partner to other functions within the company.
  • Design a content distribution model to amplify best-in-class multimedia storytelling utilizing video, .com, owned social media channels, paid social.
  • Manage the planning, development, design, creation, production, distribution and measurement of content across all company digital and social channels.
  • Ensure timely publication of diverse social content, optimizing across social media channels.
  • Maintain knowledge on current and emerging communications trends and digital technologies, identify opportunities and assesses the impact.
  • Supervise writers and editors to ensure all content is on-brand, consistent in style and optimized for search and all distribution channels.
  • Maintain ownership of the quality and consistency of web standards, content, and structure for the corporate brand.

About Us

We are a company with legendary brands—and so does the rest of the world. In fact, millions of people use our products every day. We know these amazing products wouldn’t exist without talented professionals, like you.

At our company, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications :

  • Bachelor's degree required; Advanced degree preferred; 10+ years of experience as a respected leader in multi-channel content creation.
  • Digitally savvy and experienced, with a required and demonstrated comfort level working with data, metrics and emerging technologies.
  • Possess expert presentation and communication skills and communicate complex technical concepts to a non-technical audience.
  • Deep familiarity with a range of online campaigning tools, tactics and strategies.
  • Previous experience leading a team, specifically related to process, project management, or production.
  • Superior oral and written communication skills; ability to liaise with a wide variety of internal and external stakeholders.
  • Total Benefits

    We offer a range of benefits, including medical, dental, and vision coverage options, flexible savings and spending accounts, diverse income protection insurance options, and additional programs and support.

    We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

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    Director Digital Strategy • Dallas, TX, United States