Alexa Marketing Finance, Alexa Devices Finance

Finance Manager - Alexa Marketing Finance

The Finance Manager for Alexa Marketing will be responsible for providing financial oversight, analysis, and strategic guidance for the company's marketing investments. This role partners closely with Alexa marketing leadership to optimize budget allocation, track performance metrics, and ensure marketing spend delivers maximum return on investment.

Key responsibilities :

• Develop and manage comprehensive marketing budgets, including forecasting, tracking, and variance analysis
• Partner with marketing teams to build financial models that evaluate campaign effectiveness and ROI
• Create monthly and quarterly financial reports analyzing marketing spend performance against KPIs
• Lead the quarterly guidance and annual planning process for marketing investments, including scenario planning
• Identify opportunities to optimize marketing spend allocation based on performance data
• Establish financial controls and approval processes for marketing expenditures
• Collaborate with procurement to negotiate and manage vendor contracts
• Support marketing leadership with ad-hoc financial analysis for strategic decision-making
• Develop dashboards to visualize marketing spend effectiveness across channels

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