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Market and Customer Activation Specialist - Channel

Market and Customer Activation Specialist - Channel

HenkelRocky Hill, CT, United States
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At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

Assist in building the overarching strategy and execution plan to grow the LOCTITE product line and increase mindshare at key distribution accounts.

Help to execute the global / regional channel excellence roadmap.

Support the business in implementing and executing the ACM business model by identifying and optimizing the product portfolio and demand generation initiatives.

Plan and implement omni-channel digital activation plans with NA distribution partners.

Develop and implement effective brand-building strategies across multiple channels.

Identify key areas of alignment using various reporting metrics and tools.

Help to develop, implement, and maintain Distribution marketing program budgets and calendar.

Collaborate with NDAMs (National Distribution Account Managers), and work cross functionally to create assets and content needed to support distributor related initiatives, e.g., selling tools, product launches, program support, training modules.

Develop and cascade communications and content to support engagement strategies and product go-to market plans.

Coordinate and organize Distributor related tradeshows and events.

Lead execution and activation plans with the development of sales materials and training tools, to onboard new products with Distribution network – monitor output and results to achieve financial and brand objectives.

Review and analyze industry, competition, and market trends.

Network cross functionally with Distributors to establish relationships at corporate locations, e.g. marketing, business development, and management.

What makes you a good fit

Bachelor’s degree in marketing, communications, business, or similar competency

2-3 years’ experience in marketing or other customer facing experience

Strong presentation capability and interpersonal skills

Good stakeholder management

Ability to build as well as manage numerous marketing campaigns

Proactive, highly motivated, and passionate about marketing

Self-motivated and ownership to drive and deliver business results

A good team player and leader

Experience with distribution / channels

Budget management

Exceptional PowerPoint and presentation skills

Some benefits of joining Henkel

Health Insurance : affordable plans for medical, dental, vision and wellbeing starting on day 1

Work-Life Balance : Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program

Financial : 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement

Family Support : 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships

Career Growth : diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary for this role is $70,000.00-$90,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

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