Director of Marketing | Full Time | Mobile Arena

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

This position calls for a dynamic venue and event marketer. The Director of Marketing will manage, supervise and coordinate all the activities of the Marketing department to reach budgeted goals. This person will create and implement marketing plans, manage event advertising budgets and promotions, and ensure successful event campaigns. He / she is responsible for creating and maintaining relationships with media partners, community partners, and various organizations throughout the area. They will oversee the media buying and billing process. He / she will oversee the brand for the venues, public relations, community outreach, promotions, group sales and publicity for the venue and the events : concerts, sporting events, meetings, and shows within the facility, while developing creative marketing campaigns that promote public / community awareness.

This role pays an annual salary of $80,000-$100,000 and is bonus eligible.

Benefits for Full-Time roles : Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)

This position will remain open until October 17, 2025.

About the Venue

The new Mobile Arena will anchor a lively downtown Mobile, Alabama, a city that offers world-class accommodations, retail shops, restaurants, museums, parks, and art galleries. The state-of-the-art 10,000 capacity arena is under construction and scheduled to open in early 2027. It will be home to a minor league hockey team, concerts, family shows, regional and national sports events, community gatherings, and annual Mardi Gras events. It will include a wide range of premium seating and experiences including suites, clubs, and loge boxes and include over 27,000 square feet of multi-purpose and pre-event space.

This OVG managed property also consists of the Seanger Theater and the Mobile Convention Center. The Saenger Theater seats 1,900 patrons and hosts over 70,000 guests annually. It is the home of the Mobile Symphony Orchestra, Summer Classic Movie Series, and Lagniappe's annual Nappie Awards. The Saenger also has hosted national acts such as The Avett Brothers, Willie Nelson, Chicago, The Black Jacket Symphony, Vince Gill, Bob Dylan and more. The Mobile Convention Center is a 317,000 square foot facility and features sixteen meeting rooms, two ballrooms, and two exhibit halls totaling 100,000 square feet. Winner of numerous architectural awards, the Mobile Convention Center takes full advantage of an exclusive waterfront setting with magnificent views of the historic Mobile River from three levels.

Responsibilities

• Develop, implement and evaluate marketing strategy to promote concerts / shows and venues
• Responsible for the creation, development and implementation of strategic marketing and advertising plans for the three venues
• Explore cross-marketing opportunities between events, area partners, and throughout the community
• Create and maintain relationships with local, regional and industry media partners and promoters
• Collaborate with Visit Mobile and other area stakeholders on promoting and selling Mobile
• Develop and execute marketing plans to promote all artists / tours coming to Mobile
• Develop and implement creative campaigns targeting promoters and show organizers to sell Mobile as an entertainment destination
• Negotiate contracts and implement creative cash / trade proposals / campaigns with media partners, including digital, radio, print, TV and outdoor
• Create pre-show and post-show guest experiences that draw guests to the venue and the surrounding area
• Manage internal marketing assets for all events, including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and more
• Develop and execute social media campaigns, email marketing, and promotions to drive sales, fan engagement and brand awareness
• Develop and implement creative campaigns to promote premium seating sales
• Lead all PR efforts including, preparing press releases, pitches and media drops for events and venue initiatives
• Write or review copy for news releases, public service announcements, and weekly calendars concerning upcoming events and provide for distribution to the media, business chambers and visitor service bureau, etc.
• Collaborate and coordinate activities with all internal departments and external personnel to ensure project success
• Create and manage brand voice for both venues on all social media platforms and external marketing efforts
• Prepare and maintain project budgets, work closely with General Manager on post-show recaps
• Research and follow current music marketing trends, venue marketing efforts and implement best practices in the day-to-day activation
• Analyze marketing efforts and adjust efforts based on learnings, trends, and activity
• Create and implement grassroots initiatives for all events
• Project manage F&B initiatives in collaboration with the venue's F&B general manager and division marketing leads
• Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc.
• Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
• Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed
• Interpret the venue customer experience to be measured
• Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs
• Plan and oversee the venue's advertising and promotion activities, including print, electronic, and digital outlets. This includes full-cycle production, including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials
• Work with OVG Corporate Partnerships to leverage sponsorship opportunities to increase brand awareness and synergies
• Work with OVG Corporate Partnerships to implement and maintain corporate sponsorships for the building in both new and renewal business
• Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs
• Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management
• Maintain knowledge of trends / best practices and influence the business, project teams and peer groups to innovate and align around an integrated strategy constantly
• Leverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision making
• Drive the completion key deliverables with strong attention to time, quality, impact and style
• Partner with web development team to direct site features, design and goals focusing on customer engagement
• Other duties as assigned

Qualifications