Job Summary :
The Search Marketing Strategist will apply digital marketing strategies to increase the organization’s
online presence for content, products, or services.
Supervisory Responsibilities :
None.
Duties / Responsibilities :
Creates digital marketing for websites, emails, social media, and blogs.
Collaborates with marketing, sales, design, and content teams to optimize customer experience
and build brand consistency.
Creates content strategies for digital media.
Uses social media to interact with clients and to build and maintain working relationships.
Collects search engine and web traffic analytics; reviews data for patterns and makes
recommendations for optimal site exposure based on this data.
Forecasts trends by reviewing search engine optimization (SEO), marketing, and sales
performance metrics.
Identifies and monitors the audience’s preferences and recommends new campaign strategies.
Implements and optimizes analytics tools to track the behavior of website visitors.
Maintains knowledge of developments, trends, and best practices in digital marketing.
Performs other related duties as assigned.
Required Skills / Abilities :
Excellent written and verbal communication skills.
Extensive knowledge of marketing, conversion, and online customer acquisition.
Excellent interpersonal skills with the proven ability to collaborate with web designers and
programmers.
Excellent organizational skills and attention to detail.
Extensive knowledge of website analytics tools, search engine algorithms, and ranking factors.
Thorough knowledge of web design and HTML.
Ability to optimize search engine keyword searches.
Proficient with Microsoft Office Suite, Adobe Creative Suite, and similar related software.
Education and Experience :
Bachelor’s degree in Marketing or related field required.
At least two years of digital marketing experience required.
Physical Requirements :
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift to 15 pounds at times.
Digital Marketer • Manassas, VA, United States