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Genesis Health Clubs is hiring : Content Specialist in Wichita

Genesis Health Clubs is hiring : Content Specialist in Wichita

MediabistroWichita, KS, United States
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Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Paid time off
  • Vision insurance

You’ll be the day-to-day creator behind Genesis Health Clubs’ member-facing content—writing, building, and shipping emails, social posts, and light landing-page content that’s on-brand, timely, and effective. You’ll partner closely with design, video, CRM / Lifecycle, and field marketing to keep our calendars full and our campaigns performing.

What you'll Do

  • Email & SMS
  • Draft subject lines, copy, and CTAs; build and QA sends (links, images, tracking); coordinate segments with CRM.
  • Support lifecycle programs (onboarding, win-backs, referrals) with variants for A / B testing.
  • Social Media
  • Write and schedule posts across platforms; moderate comments and DMs; track engagement and report weekly.
  • Keep a living content calendar; partner with club teams to source stories and UGC.
  • Creative Production
  • In partnership with creative team assemble simple assets (image crops, reels, story frames) and collaborate with designers / video on larger needs.
  • In-Club & Event Support
  • Package copy for flyers, door hangers, and screens; help cover grand openings and community events.
  • Publishing & Governance
  • Maintain voice / tone and brand standards; proof for grammar and accuracy; ensure timely approvals and on-time sends.
  • Reporting
  • Track core KPIs (open rate, CTR, CVR, engagement, list growth) and share insights to inform the next sprint.

    • What Success Looks Like (Outcomes)

  • Consistent, on-brand email and social cadence that supports promotions, openings, and member communications.
  • Measurable improvement in engagement and conversion from creative / testing iterations.
  • Smooth collaboration with design / video and field teams; fewer last-minute edits and faster ship cycles.

    • Qualifications

  • 2–4 years creating marketing content (email, social, blog / landing-page copy) in-house or agency.
  • Strong writing chops—clear, concise, and on-brand; comfortable adapting voice for different audiences.
  • Working knowledge of an email / SMS or marketing automation platform (HubSpot a plus).
  • Basic design / video familiarity (image sizing, short-form video cuts); comfortable collaborating with creative teams.
  • Organized and deadline-driven; able to manage calendars and multiple requests from clubs and departments.
  • Willing to support occasional evening / weekend events or big launches.

    • Nice to Have

  • Light HTML / CSS for email tweaks, UTM tagging, and QA.
  • Photography / UGC capture skills; comfort on set during shoots.

    • Experience in multi-location fitness, retail, or hospitality

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    Hiring Content Content • Wichita, KS, United States

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