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Senior Director of Marketing
Senior Director of MarketingHume Christian Camps • Hume, CA, US
Senior Director of Marketing

Senior Director of Marketing

Hume Christian Camps • Hume, CA, US
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Job Description

Job Description

Vision for the Role :  The Senior Director of Marketing will develop and execute comprehensive marketing strategies that elevate Hume’s brand, enhance visibility, and drive engagement with key stakeholders, including churches, donors, volunteers, and the community at large. This leadership role will involve overseeing all marketing initiatives, managing / building a team of marketing professionals, and collaborating with cross-functional departments to support organizational goals and mission impact.

Location : Hume Lake (Possibility of Remote Work)

Why Join Us?

  • Be part of a mission-driven, faith-based organization that is dedicated to making a lasting impact on the lives of youth and families.
  • With 3 beautiful camp locations, we offer a unique opportunity for year-round camping ministries dedicated to the glory of God.
  • Be a part of something meaningful where your work directly contributes to making memorable experiences and fostering spiritual growth.
  • Work in a supportive Christian community in a beautiful environment that values faith, growth, and relationships.

The Role : Strategic Planning

  • Develop and implement a comprehensive marketing strategy that aligns with Hume’s mission, vision, and goals.
  • Conduct market research and analysis to identify trends, opportunities, and challenges in the camping and non-profit sector.

    • Brand Management

  • Enhance and protect the organization’s brand through consistent messaging and visual identity across all platforms.
  • Oversee the development of promotional materials, ensuring they effectively communicate the organization’s mission and impact.

    • Team Leadership

  • Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and innovative work environment.
  • Set clear performance goals and provide ongoing feedback and professional development opportunities for team members.

    • Digital Marketing :

  • Oversee the organization’s digital marketing efforts, including website management, social media, email campaigns, and online fundraising initiatives.
  • Analyze digital marketing metrics and adjust strategies to maximize engagement and conversion rates.

    • Constituent Engagement

  • Develop and implement outreach programs that engage stakeholders and promote the organization’s mission.
  • Establish partnerships with other organizations, businesses, and church leaders to enhance visibility and collaborative efforts.

    • Fundraising Support

  • Collaborate with the development team to create marketing materials that support fundraising efforts, including grant proposals and donor communications.
  • Work with the team to develop and promote fundraising events, campaigns, and initiatives.

    • Evaluation & Reporting

  • Monitor and evaluate the effectiveness of initiatives, providing regular reports to the executive team and board of directors.
  • Use data-driven insights to refine strategies and improve outreach efforts.

    • Our Ideal Candidate :

  • Evidenced commitment to Jesus Christ and a desire to share the Gospel with others.
  • Agree with Hume Lake’s Statement of Belief and be willing to abide by Hume Lake’s Code of Conduct.
  • Maintain a personal, growing relationship with Jesus Christ.
  • Actively participate in a local church community.
  • Demonstrate a Christ-like attitude in words, actions, and relationships.
  • Support and uphold Hume’s Statement of Faith, mission, and code of conduct.
  • Model servant leadership and encourage others in their spiritual walk.

    • Qualifications :

  • Bachelor’s degree in marketing, Communications, or a related field; master’s degree preferred.
  • Minimum of 7-10 years of progressive marketing experience, including at least 3 years in a leadership role within the non-profit sector
  • Proven track record of developing and executing successful marketing strategies.
  • Strong understanding of digital marketing, social media platforms, and analytics tools.
  • Exceptional communication, interpersonal, and organizational skills.
  • Passion for the non-profit sector and commitment to the organization’s mission.

    • Physical Requirements :

  • Sit for extended periods.
  • Lift and / or move up to 25 pounds.
  • Live and work in extreme weather conditions, at high altitude, and in small living quarters.

    • Benefits & Perks of Community Living :

  • Be a part of a tight-knit community of believers serving the mission of the camp.
  • A quick walk to grocery and gas, as needed.
  • Dining on-site for minimal costs.
  • On-site healthcare options and emergency services, as needed.
  • On-site housing provided for a minimal rate.
  • Incredibly beautiful views and environment, camping, and walking / running trails.

    • Salary :  $90,000 Annually

    Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and examples of past marketing campaigns.

    If this sounds like you or something you feel called to, we would love to hear from you!

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