Marketing Specialist

Proterra offers a dynamic and supportive workplace where our employees can thrive personally and professionally. With cutting-edge facilities and groundbreaking projects, Proterra offers unique opportunities to grow, collaborate, and lead transformative change in the electrification of heavy-duty transportation and equipment.

Our commitment to innovation extends beyond our battery solutions to our people, where we create an environment where everyone feels valued, supported, and empowered to drive change for the earth. Here at Proterra we strive to foster a culture of inclusivity, valuing diverse perspectives and encouraging bold ideas, allowing our employees to bring their full selves to work. Our employees benefit from competitive total rewards packages, and opportunities to develop professionally.

Position Overview :

Proterra is seeking an experienced Marketing Specialist to join our marketing team and help amplify our position as America's leading commercial battery technology company. This role will execute digital marketing strategies, support trade show activities, support internal communications, and work closely with our Senior Marketing Manager to drive industry engagement and thought leadership.

About the Role – You will :

Digital Marketing : Develop content strategy and calendar, execute daily social media strategy, manage email marketing campaigns, optimize website content, create visual content using Canva, manage Google Ads and LinkedIn advertising campaigns, support executive thought leadership across digital channels, and coordinate paid media optimization

Trade Show & Events : Coordinate trade show logistics, support on-site marketing activities, identify industry conferences and speaking opportunities, and execute lead capture and follow-up processes

Internal Communications : Design and distribute internal communications, support company-wide meetings with presentation materials, coordinate employee engagement initiatives, and manage internal templates and resources

External Communications : Support external thought leadership production and promotion including webinars, podcast series and other videos as well as assist with creative collateral and presentation development

Analytics & Optimization : Monitor marketing performance metrics, conduct competitor analysis, research industry trends, work with business development on lead qualification and nurturing workflows, track campaign performance and pipeline progression, conduct A / B testing and conversion optimization, and provide recommendations for program improvements

Administrative & Project Management : Track marketing projects and timelines, manage purchase orders and vendor coordination, and provide general administrative support for marketing operations

Your Experience Includes :

2 - 4+ years

of B2B marketing experience

Bachelor's degree

in Marketing, Communications, Business, or related field

Technical Skills : Experience with Canva, email marketing tools (Mailchimp or similar), WordPress, Content Optimization & SEO, Salesforce, and social media management, strong Microsoft suite skills – specifically PPT design and word

Project Management : Strong organizational skills with ability to manage multiple campaigns and deadlines

Communication : Excellent written and verbal skills with a creative eye

Preferred Qualifications

Trade show or event marketing experience

Manufacturing, technology, or industrial sector background helpful but not required

Marketing automation platform experience

Basic video editing and SEO knowledge

Designed and assembled in the United States, Proterra’s innovative battery platform offers industry-leading energy density, durability, performance and safety systems – enabling Proterra EV batteries to be the premium choice for commercial vehicles and industrial equipment.

Proterra’s battery technology offers industry-leading energy density, safety systems, and durability. Proudly designed in Silicon Valley and assembled in Greer, South Carolina, Proterra® batteries are the premier choice to electrify commercial vehicles ranging from buses and trucks to construction equipment and more. Proterra is building innovative battery technology to power a better, more sustainable world.

Location : Greer, SC

Travel : 0-20%

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Applicants must be authorized to work for any employer in the U.S. There is no immigration sponsorship available for this role (ex : H1-B, OPT, CPT, TN or any other employment sponsorship).

Proterra is an Equal Employment Opportunity Employer, providing equal employment opportunities to all Employees and applicants for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic information, veteran status, pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation or any other characteristic protected by applicable federal, state, or local law or ordinance. Proterra participates in the Electronic Employment Verification Program (E-Verify).

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.