Director, MarTech Capabilities - Content & Asset Management

You’ll drive innovation in how we manage, deliver, and measure content across channels, helping members feel informed, supported, and empowered. This role blends technology, process, and storytelling—transforming how Humana connects with members through meaningful, compliant, and efficient content experiences.As a strategic leader in Humana’s Marketing Technology and Operations organization, you will oversee the platforms, processes, and partnerships that power enterprise content delivery.

• Capability Leadership & Team Management
• Lead a team of product managers focused on content management, digital asset management (DAM), creative production, and content hosting capabilities
• Champion the dual-hat model—ensuring team members act as both product managers and embedded practitioners within agile pods
• Foster a culture of innovation, accountability, and cross-functional collaboration
• Drive performance and development across the team, aligning capability growth with enterprise goals
• Content Strategy, Roadmap Ownership & Platform Enablement
• Own the vision, roadmap, and governance for content and asset management capabilities—ensuring alignment with Marketing’s goals and personalization strategy
• Lead the evolution of the content platform ecosystem to support modular, reusable, and omnichannel content delivery
• Guide platform architecture decisions and capability development in partnership with IT, Technical Platform Product, and enterprise architecture teams
• Drive ongoing platform improvements, including feature enhancements, performance optimization, and user enablement
• Lead the migration and sunset of legacy content systems, ensuring smooth transitions and minimal disruption to business operations
• Embedded Support, AI Enablement & Best Practices
• Manage a team that acts as hands-on experts within marketing pods—providing real-time guidance on content structures, asset workflows, and platform capabilities
• Establish and promote best practices for metadata, tagging, version control, and rights management to enable findability, compliance, and reuse
• Define content templates and asset workflows in partnership with brand, creative, and operations teams to support personalization and scale
• Enable content interoperability across platforms, ensuring assets flow seamlessly into journey orchestration, channel activation, and testing environments
• Explore and enable AI / ML-powered capabilities for automated tagging, content reuse, personalization, and performance optimization
• Cross-Functional & Vendor Collaboration
• Partner cross-functionally with marketing, IT, experience transformation, creative, compliance, and external vendors to ensure cohesive delivery and platform optimization
• Collaborate with procurement to evaluate new technologies, guide buy versus build decisions and ensure vendor performance and SLA adherence
• Measurement, Governance & Innovation
• Monitor platform performance and adoption, identifying optimization opportunities and influencing roadmap decisions based on evolving use cases
• Ensure platform governance and compliance with enterprise data standards and regulatory requirements
• Establish performance metrics and reporting frameworks to measure content utilization, efficiency, and impact on member engagement
• Champion innovation and continuous improvement across tools, processes, and practices—staying ahead of content technology trends and enabling agile content deliveryYour leadership will ensure Humana’s content ecosystem is built for scale, speed, and relevance—supporting better health outcomes through better communication.#
• Use your skills to make an impact
• Required Qualifications :
• Bachelor’s Degree in Marketing, Information Systems, Communications, or related field, or relevant work experience
• 8+ years of experience in content operations, digital asset management, or marketing technology
• Proven success leading cross-functional teams and managing enterprise content platforms
• Experience managing platforms such as Adobe Creative Cloud, Adobe GenStudio, AEM Assets (DAM), AEM Sites, Bit.ly, Figma, and Marketing Collateral Tracking System (MCTS)—or Salesforce equivalents such as Salesforce CMS, Experience Cloud, and DAM integrations
• Experience collaborating with creative, engineering, and marketing stakeholders to enable scalable content delivery
• Strong understanding of content governance, compliance, accessibility standards, and metadata frameworks
• Familiarity with agile product development and scaled agile frameworks
• Strong strategic thinking, technical acumen, and stakeholder management skills
• Preferred Qualifications :
• Master’s Degree or certification in MarTech, content strategy, or digital experience
• Experience in a regulated industry (e.g., healthcare, insurance, financial services)
• Experience implementing modular content strategies or headless CMS architectures
• Background in personalization, content tagging, and lifecycle management
• Experience modernizing legacy systems and managing platform transitions
• Experience managing vendor relationships, contracts, and technology investments
• Experience with AI / ML applications in content operations, such as automated tagging, personalization engines, or GenAI-assisted content creation and optimizationTravel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
• Scheduled Weekly Hours
• 40
• Pay Range
• The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$168,000 - $231,000 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.
• Description of Benefits
• Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline : 09-25-2025# Humana Inc. (NYSE : HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
• Equal Opportunity Employer
• It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading,

#J-18808-Ljbffr