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Director, Social Digital Content & Creator Strategy – MSDS - Urgently Hiring!

Director, Social Digital Content & Creator Strategy – MSDS - Urgently Hiring!

HenkelCulver City, CA, United States
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At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

The Director, Social Digital Content & Creator Strategy is a dynamic, platform-native leader responsible for shaping and scaling MSDS’s social entertainment and creator ecosystem. This role oversees all social and creator activity across the MSDS portfolio — driving innovation, community, and content-to-commerce acceleration. Operating at the intersection of brand, digital commerce, and culture, this leader ensures that every social touchpoint connects emotional storytelling with measurable business outcomes. The role demands both strategic vision and deep hands-on understanding of platforms, creators, and digital communities. This Director partners closely with the Directors of Brand, Creative, Digital Commerce, and Education to ensure social strategy is fully integrated across campaigns, content, and commerce — positioning MSDS as the most socially relevant, creator-empowered professional beauty portfolio in the industry.

Key Responsibilities

  • Social & Creator Strategy Leadership
  • Build and lead MSDS’s unified social & creator strategy across all brands
  • Translate cultural trends, platform innovation, and creator insights into actionable strategies that build community, inspire creators, and drive engagement and conversion.
  • Partner with Brand Directors and the VP Marketing to ensure social strategy aligns with brand positioning, launch plans, and creative priorities.

Develop annual channel roadmaps for TikTok, Meta, YouTube, and emerging platforms – defining purpose, voice, and performance metrics per channel.

Team & Channel Leadership

  • Lead a team of Senior Managers by platform specialty (TikTok – Entertainment, Meta – Community, YouTube – Education), each managing their own Social Content Managers.
  • Foster a creative culture of speed, experimentation, and excellence – empowering the team to ideate, produce, and publish with agility and impact.

    • Ensure each platform strategy maximizes relevance, creator resonance, and data-driven optimization.

    Creator & Influencer Ecosystem

  • Architect and scale MSDS’s creator network across micro, nano, and pro-influencers –fueling advocacy and UGC at scale.
  • Oversee influencer partnerships, paid collaborations, and content co-creation initiatives across all brands.

    • Build relationships with creators, agencies, and platform partners to co-create standout moments and measurable brand impact.

    Content & Platform Excellence

  • Define creative standards and storytelling principles for short-form

    • What makes you a good fit

  • 10–12 years of experience in content creation and creator management within beauty, fashion, or relatable industries.
  • Deep understanding of TikTok, Meta, YouTube, and emerging platforms, including algorithmic dynamics, creator monetization, and community building.
  • Expertise in translating social trends and data insights into creative and commercial strategies.
  • Strong leadership and communication skills with the ability to influence cross-functionally and inspire large creative teams.
  • Entrepreneurial, innovative, and deeply connected to digital culture.

    • Some benefits of joining Henkel

  • Health Insurance : affordable plans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance : Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
  • Financial : 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
  • Family Support : 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
  • Career Growth : diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

    • The salary for this role is $135,000.00- $165,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

    Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

    Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

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    Digital Content Creator • Culver City, CA, United States