River Crossing Rehab is hiring : Marketing Director in St. Louis

Overview

Marketing Director

Join the marketing team at a well-established, skilled nursing facility, located in St. Louis, Mo. The Marketing Liaison is responsible for driving top line revenue for the community by maintaining and exceeding budgeted occupancy, average daily census, and rate per unit revenue targets. This includes oversight of external marketing efforts, direct selling, lead generation and the overall sales performance for the community.

Essential Responsibilities

• Support mission, vision, and goals of the organization, upholding and promoting company culture and vision.
• Functions as a member of the leadership team to support and promote the vision, mission and culture of the company.
• Maintains compliance with all applicable rules, regulations and guidelines.
• Personally accountable for direct selling, achieving quotas / ratios and maintaining personal lead data base.
• Supports and motivates team members to achieve and exceed occupancy and revenue goals established by the company.
• Ensures the product, services, and fee structure is accurately represented.
• Develops and implements strategic monthly, quarterly and annual marketing plans in cooperation with the Regional Director of Admissions & Marketing.
• Participates in weekly marketing meeting with supervisor, sales team, and other directors as necessary to discuss prospects, visit agendas, event planning, performance expectations, sales strategies, marketing planning and success celebrations.
• Maintains a strong knowledge of all competitors, services provided, rates and an updated competitive analysis.
• Provide open, honest, and candid conversations with supervisor and home office on road blocks or areas of concern.
• Responsible for the supervision, effectiveness, and accountability of the outside business development activities.
• Attends all required community in-service trainings, and participates in company training programs both online and in person as required.
• Continues to develop job related knowledge, skills and abilities by participating in continuing educational opportunities for personal growth and development.
• Implements individual goals and targets for sales team, regarding number of calls per day, follow-up time lines, closing ratios, call and outreach blitzes, in conjunction with community and company standards and needs.
• Performs other duties as requested and assigned.

Qualifications And Requirements

Preferred Skills

Misc.

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