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Media Planner

Media Planner

24 Seven TalentDenver, Colorado, United States
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Timing : ASAP

Duration : Ongoing full-time

Hours per week : 40+

Location : Denver, CO (hybrid onsite Mon / Wed / Thurs, remote Tues / Fri)

Salary : $65-80K DOE

One of our small agency clients is looking for a Sr. Media Planner / Buyer to join their team for a new position supporting a key retail client account.

This Sr. Media Planner / Buyer must be excited about both traditional and digital media strategy / execution, detail oriented, and have a strategic approach to leveraging media plans to deliver against KPI's and campaign objectives.

Ideal Sr. Media Planner / Buyer candidates will have :

  • At least 4-5+ years of experience in paid media planning and buying, preferably within a full-service agency.
  • Proven experience with both traditional and digital media, and comfortable planning, buying, and managing campaigns across TV, radio, OOH, programmatic, paid search, and social.
  • Strong analytical skills with the ability to interpret data and make strategic recommendations.
  • Fully proficient with media planning and buying software (i.e. Mediaocean, STRATA, etc.) and digital ad platforms (Google Ads, GCM, GA4, Meta Business Manager, etc.).
  • Exceptional communication and presentation skills, with the ability to clearly articulate media strategies to clients.
  • A proactive and collaborative attitude, with a knack for problem-solving and an eagerness to learn.

Job Responsibilities :

  • Partner with the AMD to develop and execute comprehensive, multi-channel media plans that align with client goals and budgets; this includes leveraging a mix of traditional (TV, radio, print, out-of-home) and digital (paid search, social media, programmatic display, video, and connected TV).
  • Manage all aspects of the media buying process.
  • Negotiate with media vendors to secure optimal rates, placements, and added-value opportunities
  • Collaborate with internal broadcast buying group to incorporate research and data into media plans, provide clear input documents and kick-off meetings to initiate buying, and support in billing and reconciliation process.
  • Provide guidance and support to junior team members, delegating tasks and helping nurture / oversee their professional development.
  • Oversee campaign launches, monitor performance against key KPIs, and provide proactive optimization recommendations to improve results.
  • Prepare and present detailed campaign performance reports, translating complex data into clear, actionable insights for clients.
  • Serve as a key POC for clients, presenting media plans and performance results.
  • Build and maintain strong relationships with media partners and vendors.
  • Ensure all media buys are executed accurately and on budget, tracking spending and reconciling invoices.
  • Serve as the champion of internal billing process and tools like Strata, media flowcharts, budget reconciliation sheets, etc.
  • Partner closely with the Media Coordinator to manage and execute a flawless client billing process each month.
  • Hybrid onsite Mon / Wed / Thurs
  • Eligible for full benefits / perks - health insurance, 401k w / match, life insurance, continued education stipend, health / wellness reimbursement, unlimited PTO + holidays, etc.
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    Media Planner • Denver, Colorado, United States