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Growth Marketing Manager

Growth Marketing Manager

The Spencer Group, Inc.Kansas City, MO, US
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Job Description

Job Description

Growth Marketing Manager

Location : Kansas City, MO (Onsite, some flexibility to work from home)

Reports to : President

Our client is the Midwest's leader in technology training and AI solutions, focused on empowering the next generation of IT professionals. We exist to help people from all backgrounds realize strong, rewarding careers in technology, helping our students and partners get further, faster. As we expand into AI powered SMB solutions, we're seeking a Growth marketing manager to help drive our future success.

Position Overview

Our client is seeking an energetic, creative, and hands-on Marketing Manager with a proven track record in the technology sector. The ideal candidate will have 5-7 years of marketing management experience, a passion for helping others grow, and the drive to take our brand—and our students—to the next level.

This role leads our marketing team (1 direct report) and is deeply involved in day-to-day strategy, execution, and content creation. You'll serve as a connector—across students, clients, vendors, and leadership—to shape and share our client's story.

Key Responsibilities

  • Community Outreach : Connect and build relationships with key stakeholders in Kansas City and St. Louis that will drive our growth.
  • Content and Storytelling : Develop compelling, on-brand content for social, web, email, and more—working closely with students and alumni to highlight real stories.
  • Team Leadership : Mentor and support one direct report while actively implementing campaign execution and strategy.
  • Lead Generation and Funnel Management : Design and execute integrated marketing campaigns across digital, social, email, and web to drive qualified leads for Centriq's programs.
  • Budget & Vendor Management : Oversee monthly marketing budgets, maximize ROI, and manage vendor / partner relationships.
  • Website Management : Own content, updates, and website performance to ensure strong brand alignment and user experience.
  • Analytics & Reporting : Leverage HubSpot and analytics tools to measure performance, report results, and implement data-driven improvements.

Required Qualifications

  • Bachelor's degree in marketing, Communications, or related field.
  • 5-7 years' experience as a marketing specialist or manager in a technology or tech-adjacent business.
  • Expertise with all major social media marketing platforms and HubSpot CRM.
  • Exceptional content creation skills (copy, basic graphics, or video preferred).
  • Proven experience managing budgets and vendor relationships.
  • Highly collaborative, passionate about helping students, and comfortable working in a fast-paced, mission-driven environment.
  • Hands-on, detail-oriented, and ready to jump in wherever needed.

    • Who You Are

  • Motivated by helping others change their lives.
  • A growth marketer who loves data, testing and continuous improvement.
  • Thrives in fast-paced, entrepreneurial environments.
  • Excited about the intersection of education, technology, and AI innovation.
  • Comfortable leading a small team while rolling up your sleeves.

    • Why Our Client?

  • Mission : Transform lives by launching new careers in technology.
  • Culture : Team-first, modern, and energized.
  • Impact : Own the growth engine that drives student success and company expansion.
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    Growth Marketing Manager • Kansas City, MO, US