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Lippincott - Senior Consultant, Marketing Science

Lippincott - Senior Consultant, Marketing Science

MediabistroNew York City, NY, United States
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Senior Consultant, Marketing Science

As a Marketing and Customer Strategy (MCS) team member, you will blend strategic, analytical, and creative thinking to drive customer-centric growth for your clients. You will consult across industries, throughout the world, and on a range of topics (e.g., brand & marketing strategy, growth strategy, value proposition, innovation, and customer experience).

In your day-to-day, you will :

Be Analytical and Strategic

  • Manage the design, analysis, and synthesis of diverse data sources, including quantitative research, qualitative research, and client data warehouses, to help solve our clients' business challenges
  • Develop interview guides and surveys
  • Analyze historical customer behavioral and financial data
  • Generate designs for marketing sciences experiments (e.g., conjoint)
  • Leverage analytics tools (e.g., R, Python) and employ statistical techniques such as regression modeling, conjoint modeling, structural equation modeling, etc.
  • Synthesize and analyze data to discern insights that contribute to the team's understanding of the relationships between customer perceptions, behavior, and lifetime value
  • Participate in the generation of creative hypotheses, with the goal of influencing and monetizing customer behavior
  • Infer implications for the client's overall business, marketing, and brand strategies

Be Creative and Build Ideas

  • Follow industry trends and related data / analytics processes and businesses, contributing ideas, actively participating in concept testing for new campaigns, customer experiences, or business innovations, and learning and adapting to cutting edge technologies in data analysis to drive efficiency
  • Develop processes and tools to monitor and analyze model performance and data accuracy
  • Actively contribute to MCS initiatives by sharing ideas, preparing presentation materials for internal stakeholders, and product design / business case materials for internal leadership

    • Manage Time, Clients, and Projects

  • Clearly communicate insights from data analysis to internal and external stakeholders through clear and engaging narratives
  • Support the management of quantitative and qualitative research projects from kick off to delivery
  • Manage time efficiently to monitor and execute project components, including the development of presentations, survey instruments and data analysis for multiple projects at a time
  • Collaborate closely with colleagues from other disciplines (e.g. Strategy, Design, Innovation) to ensure broad understanding of approaches and conclusions
  • Mentor cross functional team members, providing advice and coaching on advanced marketing science modeling techniques

    • Who You Are : Knowledgeable

  • 3+ years of professional experience in marketing analytics and / or data science
  • A passion for problem solving, creative expression and improving the way companies relate to customers
  • A willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas to clients
  • An appetite for learning and wrestling with challenging topics across a diverse range of clients / industries
  • Graduate degree in Statistics, Computer Science, Marketing, Economics, Math or a related field (or professional experience providing an equal level of accomplishment) is preferred

    • Passionate and Driven

  • Experience employing statistical techniques such as regression modeling, conjoint modeling, and structural equation modeling
  • Analysis and synthesis of complex datasets either through tools like SPSS and Excel or statistical computer languages (Python, R)
  • Outstanding communications, writing and interpersonal skills
  • Excellent business intuition, ability to connect the dots between the data and implications for our clients' businesses
  • Ability to thrive in team situations, actively contributing thinking that enhances and / or challenges key assumptions understanding how to successfully motivate and leverage junior and senior team members

    • Leading by Example

  • Demand better, reach higher, and expect more of yourself and your colleagues, while demonstrating gratitude and offering support in your everyday actions
  • Celebrate debate, discussion, disagreement, and feedback, with an open mind to new ways of thinking and doing
  • Support others and embrace optimism; act with passion, intention, and goodwill while building on and elevating everyone's contributions and sharing in our collective success
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    Marketing Consultant • New York City, NY, United States

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