Senior Marketing Manager

The Sr. Marketing Manager works alongside our Marketing team with each of our internal clients to understand their goals, identify strategy and creative direction, ultimately leading the marketing efforts across content, advertising, and events.

Requirements

• Strategize and envision new marketing campaigns; focusing closely on brand growth and advancement in various markets.
• Oversee the creation, editing, and content including, blogs, videos, podcasts, e-courses, print & web-based media.
• Collaborate with a resource pool of writers, designers and content experts.
• Ensure execution and reporting, through management & active engagement, on marketing campaigns including SEO of our website and online materials, paid campaigns via Google ads, Facebook ads, etc.
• Social media management with a spotlight focus on our YouTube channel.
• Manage & coordinate event marketing to support attendance targets and brand representation.
• Oversee print marketing including our product decks, learning guides and informational brochures.
• Prepare and deliver reports, presentations, and sales initiatives for internal and client-facing stakeholders, highlighting key metrics, campaign performance, and strategic vision.
• Maintain strong client relationships, identifying opportunities for additional services and growth within each account.

Knowledge / Skills

Core Competencies

About Patton Creative Group

Patton Creative Group is a Nashville-based team specializing in marketing strategy, content creation, event production, and video.

Learn more about us at

Additional Information

To perform this job successfully, an individual must be able to perform each key responsibility satisfactorily. The requirements listed above are representative of the knowledge, skill, ability and / or competencies needed for successful performance in this role. Roles, responsibilities, and functionality may be changed and / or reassigned as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.