Marketing Strategy Manager

Marketing Strategy Manager

O Positiv Health is a Los Angeles-based women's health company on a mission to support women through every stage of lifefrom their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women's health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception supportoffering vitamins, supplements, and personal care products that women trust.

Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, and OPositiv.com. We're proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women's health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you'll have the opportunity to grow alongside a company that's making a real difference.

Your Role

The Marketing Strategy Manager will be responsible for ideating, scoping, and executing marketing strategies to grow O Positiv's customer lifetime value. This is a highly strategic and analytical role and features opportunities to creatively score long-term gains across multiple customer segments.

This role will own emerging marketing channels focused on existing customers, specifically how to drive continued demand and increase customer retention and satisfaction. Day-to-day responsibilities can include both internal and external stakeholder management for example, presenting new projects to leadership to win back past subscribers, managing vendor relationships, and partnering with creatives and data to shape marketing campaigns.

We are looking for someone who is hyper-analytical and data-obsessed, with a self-starter and ownership mindset. The ideal candidate will be able to manage marketing initiatives from end-to-end (conception to analysis to scaling recommendation), can collaborate effectively with multiple stakeholders, and should ensure all projects are executed within deadlines. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals.

This role reports to the Head of Retention and will be highly cross-functional, collaborating across the acquisition, retention, digital, product, data, and creative teams at O Positiv.

Responsibilities and Duties

• Ideate, scope, and design effective marketing strategies to find new ways to win and grow customer lifetime value
• Prioritize marketing and testing initiatives with ROI assessments and a strong bias towards impact
• Own and manage emerging marketing channels aimed at boosting repeat purchase and customer winback
• Define and manage reporting on LTV metrics on new projects to measure success
• Collaborate with internal cross-functional stakeholders (creative, retention, e-commerce, data, etc) to effect marketing strategies
• Partner with Product Growth leads to define key pathways for cross-selling and retention
• Develop and present go / no-go and scaling recommendations to senior leadership

Qualifications and Skills

Hours and Compensation

The anticipated base compensation range for this role will be $120,000 - $150,000. Compensation will be commensurate with the candidate's experience and local market rates.

Benefits & Perks