Sr. Marketing Campaign Developer

Sr. Marketing Campaign Developer

ADP is hiring a Sr. Marketing Campaign Developer. In this position, you will support the development of omni-channel sales and marketing campaigns and programs to support BU and corporate-wide focused demand generation.

Development of an end-to-end campaign development process, including working in partnership with sales and marketing functions to convert desired business outcomes into campaign and program executables, leveraging best practices in digital marketing, demand generation, account-based marketing (ABM), creative design, lead management, data-driven marketing and sales enablement. Uses specific measures and tactics to determine process efficiencies and optimization in sales lead management and marketing lead program implementation.

Responsibilities :

Partner with sales and marketing leaders / functions to develop campaigns, events, and programs that align to specific business outcomes.

Lead the development and execution of sales and marketing online and in-person events, which may include venue research and bookings, promotional materials and invitations, landing page and registration capture, live webinar production, post-event follow-up and lead management.

Develop sales and marketing programs, including digital marketing, demand / lead generation, lead nurturing, lead scoring, events / webinars, ABM programs, and sales campaigns to generate qualified leads for sales organization.

Lead the development and activation of new marketing and sales materials and programs across multiple channels (i.e. direct mail, email, digital, sales, direct / indirect, interactive content, collateral, etc.) and ensures that materials are updated in a timely manner.

Coordinate with digital marketing to setup website support and lead distribution and develop tactics to maintain sales and marketing engagement with non-sales ready leads.

Ensure appropriate tracking, fulfillment and lead distribution is in place for launched demand generation initiatives.

Identify and leverage prior executed campaigns, programs, and web assets to simplify deliverables and streamline program development process.

Identify and share best practices to enable synergies and economies of scale to be realized across the entire organizational entity.

Manage responsibility for all legal and internal stakeholder approval for assigned programs and campaigns.

Proactively monitor emerging B2B demand generation market strategies and tactics to identify potential new opportunities for ADP.

Manage, schedule and control daily activities and budget of projects with cross-functional management of teams across Sales & Marketing, which may include design, content, technology, media, digital, sales operations, sales enablement and more. This may include very complex campaigns that require a highly strategic approach to development.

Escalate requests for incremental funding if deemed necessary.

Qualifications Required :

Must have over 5 years of proven experience in demand generation and management of cross functional projects

Experience developing digital / demand marketing programs and campaigns

Successful project management and organization experience

Bonus Points For These : Preferred Qualifications

Human Capital Management (HCM) industry experience

Thrives in an environment of creativity and idea generation, and excels in driving new efforts from ideation to execution and meaningful measurement

Comfortable with ambiguity a self-starter with an entrepreneurial spirit

A high degree of personal initiative, results orientation and integrity; willingness to reach across functions (product, sales, sales operations, etc.) and influence processes and capabilities

Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making

Excellent organizational, time management, written and oral communication skills with proven track record of succeeding in high-paced, challenging environments

Project management platforms (Workfront, SmartSheet, etc.) experience

Knowledge and hands-on experience with marketing automation (preferably Salesforce Marketing Cloud, Eloqua), CRM systems (Salesforce) and data providers (Demandbase, Bombora, etc.)

This role is hybrid out of an ADP office location.

The compensation for this role is USD $74,100.00 - USD $150,300.00 / Year.

A little about ADP : We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP : ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including : race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP : ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace.