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Campaign Manager
Campaign ManagerVirtualVocations • Worcester, Massachusetts, United States
Campaign Manager

Campaign Manager

VirtualVocations • Worcester, Massachusetts, United States
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A company is looking for a Campaign Manager to execute demand generation and account-based marketing programs to drive pipeline and revenue growth.

Key Responsibilities

Plan and execute integrated demand generation and ABM campaigns across the full funnel

Partner with sales and marketing leadership to define target account lists and engagement tactics

Leverage analytics to measure and optimize campaign performance and maintain ongoing reporting

Required Qualifications

3-5 years of experience in B2B marketing campaign management or ABM, preferably in SaaS or cybersecurity

Experience in account-based marketing strategy, including segmentation and personalized messaging

Strong understanding of marketing attribution models and funnel metrics

Proficiency with marketing automation and CRM tools such as HubSpot and Salesforce

Bachelor's Degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

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Campaign Manager • Worcester, Massachusetts, United States

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