Job Description
Job Description
Connect with dreamers and turn inspiration into bookings through email and social. Why this role exists :
Actively Hiring | Full-Time | Remote
We’re scaling a luxury hospitality brand where every click must turn into nights booked and every stay should multiply future revenue . Your mission : architect the growth engine— write, design, launch, and measure —so attention becomes reservations, upsells, and repeat visits.
The Bar (read this twice) :
This is hard mode . You’ll need to :
- Think like a scientist ????
- Ship like a startup ????
- Hold yourself to a pro athlete’s standard ????
If you can’t deliver measurable wins weekly, this won’t be fun for you
About Us :
Bolt Farm Treehouse is an award-winning, mountaintop retreat & spa in Tennessee. We create unforgettable experiences in nature-immersive settings, providing a sanctuary for deep connection and renewal and enabling people to realize their fullest potential. We blend million-dollar views, one-of-a-kind accommodations, and top-tier hospitality to offer premier wellness retreats and romantic getaways where guests can celebrate life’s key moments and reconnect with what truly matters. We strive to be the #1 retreat in America for strengthening relationships, impacting 100,000 people annually through transformative experiences. We cultivate a positive, drama-free workplace where every team member feels valued, supported, and inspired for personal and professional growth. Our team, driven by love and a strong work ethic, creates a positive impact on the world.
Meaningful work. Meaningful relationships.
We Are an AI-First Company :
At Bolt Farm Treehouse, artificial intelligence isn’t just a tool—it’s part of our DNA. We embrace AI as a core driver of innovation, operational excellence, and elevated guest experiences.
By automating the repetitive and streamlining the complex, AI empowers our team to focus on what truly matters : building meaningful human connections, unlocking creativity, and making a lasting impact.
Company Core Values :
Best is the Standard – Excellence is the only standard.All-In – Commit fully, take ownership, and give your best.Move Fast – Speed and efficiency drive success.Wow Every Guest – Create exceptional experiences that leave a lasting impact.What you'll own :
Lifecycle (Email + SMS)
Stand up and scale : welcome, browse / booking abandonment, price-drop, pre-arrival, in-stay upsell, post-stay, VIP / loyalty, win-backSegmentation, dynamic content, send-time logic, deliverability disciplinePaid Social (Creative + Media)
Meta, Google, YouTube : prospecting → retargeting → loyaltyWeekly creative sprints (UGC, motion, static) with ruthless test + scale rulesIntegrated Campaigns
Seasonal promos, product drops, spa pushes, creator collabsOwn calendar, briefs, assets, QA, pacing, post-mortemsCopy + Design (hands-on)
Headlines, hooks, microcopy, CTAsBuild / design in Figma + ESP; edit motion when neededMarry luxury brand voice with direct-response rigorAnalytics & Attribution
GA4, UTMs, cohorts, lift tests, daily dashboards the exec team trustsQA + Compliance
Rendering, links, pixels, event integritySMS / TCPA + CAN-SPAM guardrails (without killing performance)Non-Negotiable Outcomes (First 90 Days) :
Lifecycle revenue : Launch / repair 10+ core flows ; drive lifecycle (email+SMS) to ≥25% of booked revenue with incrementality proven via holdouts .Creative throughput : Ship 40–60 net-new paid social creatives across ≥6 angles; ≥10% win rate at target CAC.Efficiency : Improve new-guest CAC by ≥15% at equal or higher volume (brand-search leakage controlled).Conversion paths : Launch ad → LP bundles with message match; deliver +20% CTR or +10% LP CVR on winners.Abandonment fix : Cut booking-flow abandonment via a 3-step browse→cart→checkout series; publish before / after metrics.Dashboards : Stand up a single source of truth (daily) : send volume, OR / CTR / CVR, opt-outs, revenue, CAC / ROAS, attach rate, by segment / device / channel.Skills & Experience You Bring :
6–10+ years across lifecycle, paid social, and integrated campaigns with a portfolio tied to revenue .Elite copywriting (hooks, narrative arcs, objection handling) + clean, modern design (Figma).Platform mastery : Klaviyo / Braze / Iterable , Meta / TikTok Ads , GA4 / GTM , Looker Studio / Mode , basic SQL / Sheets .Testing chops : A / B frameworks, pre-analysis plans, MDE / power instincts; conversion lift tests; UTMs that stay clean.Mobile-first UX sense; can partner with CRO to align claims, proof, and CTAs.Deliverability + compliance instincts without neutering performance (CAN-SPAM, TCPA).Bonus : hospitality / booking engines, spa / experience upsell logic, creator / UGC orchestration, After Effects / CapCut.Tooling you’ll likely touch :
Klaviyo / Braze / Iterable, Postscript / Attentive, GA4, GTM, Looker Studio / Mode, Meta / TikTok / YouTube, Figma, Hotjar / Clarity, CapCut / AE / Premiere, Sheets / SQL, Notion / Asana.
How We Work :
Make the requirements less dumb. Challenge assumptions, simplify offers.Delete before you add. Remove friction, then optimize.Speed is a feature. Weekly test velocity beats quarterly “big bangs.”Reality >opinions. We keep what the data defends.
AI-first. Use AI to ideate angles, generate variants, analyze sessions—and then verify with data.What Success Looks Like (12 Months) :
Double-digit lift in end-to-end booking conversion and lower CAC at higher spendLifecycle becomes a profit center , with rising attach rates that don’t harm core bookingsA creative + campaign machine : cadence, >30% win rate, living playbook, predictable revenue spikes
Compensation & Logistics :
Competitive salary + performance bonus tied to revenue + efficiency (CAC / ROAS)Benefits, gear, learning budgetLocation flexible; core hours aligned to CSTKnow the perfect person for this role? $1,000 cash reward if you refer the person we hire! Click here to see why Bolt Farm Treehouse is an amazing team to join!
Referral reward will be paid at 6 months of employment