Marketing Strategist Job at HealthTrust Workforce Solutions in Fort Lauderdale

Description

Introduction

Are you passionate about the patient experience? At HCA Healthcare, we are committed to caring for patients with purpose and integrity. We care like family! Jump-start your career as a Marketing Strategist today with HealthTrust Workforce Solutions.

Benefits

HealthTrust Workforce Solutions offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include :

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
• Family support through fertility and family building benefits with Progyny and adoption assistance.
• Referral services for child, elder and pet care, home and auto repair, event planning and more
• Consumer discounts through Abenity and Consumer Discounts
• Retirement readiness, rollover assistance services and preferred banking partnerships
• Education assistance (tuition, student loan, certification support, dependent scholarships)
• Colleague recognition program
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note : Eligibility for benefits may vary by location.

Come join our team as a Marketing Strategist. We care for our community! Just last year, HCA Healthcare and our colleagues donated $13.8 million dollars to charitable organizations. Apply Today!

Job Summary and Qualifications

JOB TITLE Marketing Strategist

GENERAL SUMMARY OF DUTIES - We are seeking a creative and detail-oriented Marketing Strategist to join our marketing team. The Marketing Strategist will play a crucial role in ensuring the consistent representation of our brand across all marketing channels and touchpoints and facilitating brand initiatives from a broader scale. They will also be instrumental in strategy development and campaign execution. This position requires a passion for branding, digital marketing, reporting, exceptional organizational skills, and the ability to collaborate with cross-functional teams.

SUPERVISOR Director of Marketing

SUPERVISES None

ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO :

Develop and maintain comprehensive brand guidelines to ensure consistent brand identity across all platforms and materials, while supporting the management of brand collateral, giveaways, swag, promotional items, and vendor gifts.

Lead content creation efforts, including graphics, visuals, social media content, and written materials, ensuring alignment with brand standards and strategic objectives.

Conduct industry trend analysis, competitive research, and customer insights to inform and refine brand strategies and positioning.

Perform regular brand audits across touchpoints, identify inconsistencies, and collaborate with teams to implement corrective actions that enhance brand integrity.

Design and execute integrated digital marketing strategies, focusing on personalized customer journeys, A / B testing, lead generation, and leveraging customer data to drive measurable results.

Collaborate with cross-functional teamsincluding recruitment, sales, IT, and external vendorsto plan, execute, and optimize digital and offline campaigns, ensuring cohesive brand messaging.

Oversee event planning and execution, including coordination of logistics, branding at events, and post-event follow-up to maximize brand exposure.

Work closely with vendors to develop branded collateral and promotional items for leadership events, vendor gifts, holiday parties, and other corporate events.

Manage and update the intranet homepage and website, working with each department to develop and maintain team pages that reflect current initiatives and branding standards.

Develop, edit, and assemble PowerPoint presentations and decks for leadership meetings and strategic initiatives.

Track, analyze, and report on the performance of branding initiatives and campaigns; provide actionable insights for continuous improvement.

Foster collaboration across departments to ensure alignment of brand efforts with overall marketing and business objectives, including clear communication of brand guidelines and campaign expectations.

KNOWLEDGE, SKILLS, & ABILITIES This position requires the following minimal requirements :

Proven experience in marketing, brand management or a similar role

Strong understanding of digital marketing and branding principals

Proficiency in digital marketing tools (e.g., Adobe Creative Suite, Hubspot, etc.)

Proficiency in presentation preparation in Power Point

Proven experience with event planning and working with vendors on promotional items

Excellent written and verbal communication skills

Highly organized with strong project management abilities

Ability to multitask and meet deadlines in a fast-paced environment

Creative thinking and problem-solving skills

Attention to detail and a commitment to brand consistency

Knowledge of healthcare and / or staffing is a plus

EDUCATION Bachelor's degree in Marketing, Advertising, Business, or a related field

EXPERIENCE 3 to-4 years of related experience required

PHYSICAL DEMANDS / WORKING CONDITIONS

Exert up to 20lbs of force occasionally, and / or up to 10lbs. frequently and / or constantly.

Requires prolonged sitting, some walking, standing, repetitive tasks / motions and stretching.

Requires clarity of vision, eye-hand-foot coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, and other office equipment.

Requires the perceiving the nature of sounds at normal speaking levels with or without correction; ability to receive detailed information through oral communication, and to make the discriminations in sound.

Requires normal eyesight to record, prepare and communicate appropriate reports.

Requires dexterity to type.

Are you looking for a healthcare career that offers opportunities for personal and professional growth? Look no further than HealthTrust Workforce Solutions. At HealthTrust, we believe that healthcare is all about people - those who provide it and those who receive it. As a wholly-owned subsidiary of HCA Healthcare and a preferred partner to thousands of top-performing hospitals, we are the largest managed services provider in the healthcare industry. With over 28,000 professionals placed in healthcare roles each year, we take pride in expanding skill sets, broadening career horizons, providing economic stability, and cultivating personal growth. Join us and pave the way for a fulfilling healthcare career.

HCA Healthcare has been recognized as one of the Worlds Most Ethical Companies by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"The great hospitals will always put the patient and the patient's family first, and the really great institutions will provide care with warmth, compassion, and dignity for the individual."- Dr. Thomas Frist, Sr.

HCA Healthcare Co-Founder

If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply for our Marketing Strategist opening. We promptly review all applications. Highly qualified candidates will be contacted for interviews. Unlock the possibilities and apply today!

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.