Specialist, Below the Line Awards Publicity

Specialist, Below The Line Awards Publicity

Los Angeles, California, United States of America

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

The Specialist, Below The Line Awards Publicity will build and engage in strategic publicity and awards campaigns for below-the-line (BTL) artisans working on Netflix series; to further Netflix's awards success and relationships with BTL talent. The ideal candidate will be well versed in crafting strategic publicity campaigns, have strong trade and industry press relationships, experience in or enthusiasm for below-the-line crafts and working with the guilds, the ability to think and work creatively to develop avenues for promoting talent, and be able to liaise with confidence cross-functionally across multiple internal and external stakeholders.

The Specialist is a collaborative team player, exercises sound judgment, is self-motivated, passionate, proactive, resourceful, flexible, and can juggle multiple and diverse responsibilities across many different initiatives simultaneously. This demanding and fast-moving position requires someone who has a positive attitude, takes initiative, can multi-task and be detail oriented.

Responsibilities

Tasks are timely and varied. They include but are not limited to :

Support the BTL team in creating and executing strategic awards publicity campaigns for titles and below the line artisans

Work with Publicity and Awards teams to understand title and artisan priorities, develop strategy and all overall campaign elements.

View and assess artisan work to develop key angles

Pitch and place stories across trade, guild, industry and consumer press

Prep talent and staff press interviews; share coverage back

Develop / maintain relationships with key press covering below the line.

Maintain press lists, as well as continually look for new opportunities for coverage.

Build, contribute to, and manage reporting and status tools and documents

Create and manage event opportunities for BTL talent :

Develop panels, Q&As and screening opportunities

Liaise with Awards Events team to actualize and plan

Create and manage Run of Show (ROS) documents / process

Identify, secure, and prep high-quality discussion moderators

Identify and coordinate with partner organizations

Prep and support talent on site at events

Curate, collect and manage all visual campaign assets (photos, clips)

Track press breaks and keep campaign activities updated across numerous tracking documents.

Qualifications

Experienced awards publicist, with a strong understanding of the TV awards landscape and 5+ years of publicity / communications-related entertainment experience in a studio, network, agency, brand, or similar organization.

Deep passion for the art and craft of television production, with a voracious curiosity for the work our artisans do across all below-the-line disciplines, including costume design, production design, cinematography, sound, VFX, and editing.

Excellent press relations, particularly with writers and outlets specializing in below-the-line and craft coverage.

Established relationships and proven experience working effectively with guilds and key industry organizations.

Clear and concise communication style; strong written and verbal skills that can effectively convey complex ideas.

Exceptional organizational agility, adept at meticulously managing extensive programmatic information and heavy workloads while ensuring seamless cross-functional team alignment.

Highly resourceful and proactive, with a proven ability to multitask, prioritize effectively, and collaboratively solve complex problems to drive project success.

Curious and eager to learn and hone their skillset in the fundamentals of stellar publicity campaigns.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $60,000 - $234,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits.

Netflix is a unique culture and environment. Learn more. Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation / adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.