City of Bastrop Tx is hiring : Social Media Coordinator in Bastrop

Overview Join to apply for the Social Media Coordinator role at City of Bastrop Tx . Are you a creative thinker with a passion for and deep understanding of social media? We’re seeking a Social Media Coordinator to join our Discover Bastrop team. In this role, you’ll play a key part in shaping our voice, engaging our audience, and driving meaningful connections.

Under general direction of the Director of Discover Bastrop, the Social Media Coordinator plays a vital role in executing the City’s tourism and visitor engagement strategy by developing and managing content across all digital platforms. This position supports the City Council’s Communication Focus Area by fostering transparent, two-way communication between the city, residents, visitors, and local businesses. The role is responsible for planning and implementing social media campaigns, creating content, tracking analytics, and enhancing brand visibility. This position also provides cross-departmental support in developing marketing materials, maintaining the city’s tourism website, and assisting with events and special initiatives.

Responsibilities Plan, coordinate, and publish engaging content across all City tourism-related social media platforms.

Work closely with the Marketing Manager to plan and execute coordinated social media campaigns that align with Discover Bastrop’s overall tourism and marketing strategy.

Collaborate with the City of Bastrop’s Communications Department to ensure consistent messaging, avoid content duplication, and cross-promote relevant initiatives.

Participate in joint planning meetings and content calendar reviews to align efforts across departments.

Share assets, updates, and analytics to support shared goals across City-led platforms and initiatives.

Maintain a citywide social media calendar, ensuring brand consistency and message alignment.

Write, edit, and schedule social posts, press releases, blog entries, and newsletter content.

Develop and implement social media marketing campaigns that support key programs and events.

Monitor channels for engagement opportunities, inquiries, and trends; respond to comments in a timely and professional manner.

Track and analyze performance metrics to inform strategies and optimize future efforts.

Collaborate with departments to gather information and assist with cross-promotional campaigns.

Create basic graphic design assets for use in digital promotions using tools like Canva or Adobe Creative Suite.

Update and maintain tourism-related pages on the city’s website with timely, accurate content.

Coordinate content with photographers, designers, and vendors as needed.

Assist in planning and promoting City events, including coverage and live updates from the field.

Represent the City at community events, media functions, and tourism-related engagements.

Ensure compliance with City communication policies and accessibility standards.

Stay current with social media trends and emerging platforms.

Exercise discretion and independent judgment with respect to matters related to communications and media responses.

Work non-traditional hours for presence at various special events and City meetings.

Deal tactfully and courteously with the public.

Establish and maintain effective working relationships with other employees, officials, volunteers, media, and the public.

Travel to various destinations in and out of the city.

Perform other tasks as assigned.

Administrative Support Provide administrative assistance to the Discover Bastrop team, including preparing meeting agendas, recording and distributing meeting minutes.

Assist with invoicing, purchase orders, and other finance-related tasks.

Support budget tracking and reporting processes.

Perform general office duties such as scheduling, organizing files, and maintaining records.

Serve as a point of contact for internal and external inquiries related to Discover Bastrop operations.

Special Requirements General work schedule is 8 : 00 AM – 5 : 00 PM, Monday-Friday, with additional hours outside normal business hours as required for special events and community engagement, or emergency situations.

Regular and consistent attendance for the assigned work hours is essential; leave scheduled should be managed so as to not interfere with the ability to accomplish tasks, including special projects and assignments with deadlines.

Must be available to work evenings, weekends, and holidays as needed.

Other Requirements Must have reliable transportation.

While performing the duties of this job, the employee is frequently required to sit, talk, hear, use hands; and reach with hands and arms.

The employee is frequently required to move around city offices and various locations throughout the city and nearby areas.

Education, Experience and Licenses Education High School Diploma or equivalent

Bachelor’s Degree in Marketing, Hospitality, Communications, or a related field preferred.

Experience Minimum of two (2) years full-time management of multiple social media accounts with experience in journalism, marketing, public relations, or content production experience.

Minimum of four (4) years full-time experience providing journalism, marketing, public relations, content production, social networking coordinating and organizing project activities and providing information and / or service to others.

One (1) year full-time experience in the use of social media.

Experience in the use of Adobe Creative Suite, or equivalent software preferred.

Proven results in implementing social media marketing and communications strategic plans.

Licenses Valid Texas Driver’s License with an acceptable driving record to be maintained throughout employment.

Knowledge, Skills and Abilities Knowledge PC and MAC operations systems, Microsoft Office, Adobe Creative Cloud, and related software.

Extensive knowledge of Adobe Photoshop and Adobe Premiere Pro. Expertise with major social media platforms and extensive knowledge of current social media principles and trends.

Familiarity with web design and mobilization.

A thorough portfolio of work across graphic design, video editing, photography, and related disciplines is preferred.

Skill Strong verbal and written communication skills.

Typing, spelling, grammar, and proof reading.

Digital content creation platforms, social media management and tracking, RSS and web platforms.

Communicating effectively both verbally and in writing.

Organizing and maintaining records.

Providing effective customer service and managing conflict.

Working without direct supervision and adapting to changing priorities and a variety of needs from multiple departments.

Ability Ability to conduct detailed and complex instructions; ability to interact with coworkers and public by telephone and in person as a member of a team to provide services to customers, both external and internal; ability to perform a variety of duties and to prioritize tasks to meet organizational needs.

Ability to exchange ideas, facts and / or technical information and guidance clearly and concisely in person, by telephone, email, or correspondence.

Physical Demands and Working Conditions This is primarily a sedentary office classification although standing in work areas and walking between work areas may be required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment; vision to read printed materials and a computer screen; hearing and speech to communicate in person and over the telephone.

Positions in this classification occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information. Employees must possess the ability to lift, carry, push, and pull materials and objects weighing up to 25 pounds.

Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances.

Employees may interact with upset staff and / or public and private representatives in interpreting and enforcing departmental policies and procedures.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. The position also requires meeting the essential requirements of the Physical Demands and Working Conditions, with or without reasonable accommodation.

The City of Bastrop is an Equal Employment Opportunity Employer (EEO) and values diversity in its workforce. As an EEO employer, the City provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation or gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Employment is contingent on passing post-offer, pre-employment drug testing / physical, and criminal background investigation.

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing and Sales

Industries

Government Administration

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