Director- Brand Culture Marketing US

Overview

JOB TITLE : Director- Brand Culture Marketing

DEPARTMENT : Brand Culture and Consumer Experience

REPORTS TO : VP, Brand & Consumer Experience

LOCATION : Los Angeles

What You Will Do

The Director- Brand Culture marketing will lead brand communication + PR, strategic Culture + Entertainment + brand marketing opportunities for NYX Professional Makeup across several categories including : entertainment, VIP talent, sports and music. This candidate will help create and lead the management and activation and play a pivotal role in unlocking new cultural programs, campaigns, and co-marketing opportunities across industries. This person will lead PR to drive brand visibility and reputation in the U.S. market, by creating compelling story-telling.

In partnership with cross-functional team members including : Digital, Strategic Partnerships and Marketing stakeholders, this candidate will help create and scale new opportunities and focus on tentpole / entertainment / cultural programming, and industry connectivity. This candidate will be a key driver of cultural fluency within the brand- must have a true passion and understanding of the entertainment ecosystem + story-telling.

What You Will Do – Detailed

• Assist in developing a vision and framework for NYX PM to execute culturally relevant opportunities and campaigns adjacent to beauty
• Execute PR strategies for the US, highlighting the brand, NYX Professional Makeup, digital innovation, launches, etc.
• Draft press releases, talking points and other communication materials
• Oversee VIP talent and partner outreach and negotiation; guide the brand into new partners and platforms across entertainment, sports and music
• Serve as a point of contact for PR, culture and talent, agencies, and help facilitate the workflow across teams / stakeholders
• Work with internal + external social media teams to help identify new opportunities for the brand and discover relevant content + brand opportunities (outside of day to day brand launches)
• Maintain expert understanding of the entertainment landscape, industry trends and pop-culture (including celebrities, athletes, musicians, personalities, experts, tentpole cultural moments and events, etc.)
• Leverage relevant industry trends to develop strategic recommendations, programs and / or campaigns for NYX Professional Makeup
• Track brand culture activations and share best practices / learnings
• Vet and lead the implementation of entertainment + cultural pilots and work collaboratively to co-create new, creative opportunities for our brand
• Maintain strong relationships with talent agents, managers and publicists and cultivate new relationships with external partners and creators

What We Are Looking For

What’s In It For You

Don’t meet every single requirement? At L\'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan : Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.

#J-18808-Ljbffr