Director of Fitness Innovation & Development (DFW)

Director of Fitness Innovation & Development (DFW)

Duties and Responsibilities :

• Develop and implement innovative fitness and personal training (PT) programs aligned with company goals.
• Lead the creation of a scalable PT program, incorporating program design, operational processes, staffing models, and member experience standards.
• Drive revenue growth by expanding Personal Training offerings and optimizing EFT to increase member engagement and recurring revenue.
• Identify, develop, and oversee additional fitness-related offerings (e.g., small group training, wellness services, specialty programs) to diversify revenue and increase member value.
• Collaborate with Marketing and Operations to develop promotional campaigns, sales tools, and member engagement strategies that drive participation and retention.
• Support growth initiatives by providing strategic guidance for new pre-sale clubs, additional locations within approved DMAs, and entry into new markets, ensuring consistent program quality and member experience.
• Establish KPIs, reporting tools, and analytics processes to track participation, revenue, member satisfaction, and staff performance.
• Ensure consistency and quality of training delivery across all locations.
• Build, coach, and lead a high-performing fitness team, including regional and club-level fitness leaders and personal trainers.
• Oversee recruitment, training, and professional development programs to ensure consistent, high-quality service delivery.
• Foster a culture of accountability, innovation, and excellence across the fitness department.
• Partner with Operations to integrate fitness programming seamlessly into club workflows.
• Manage the fitness budget, forecasting needs, and optimizing resources for maximum ROI.
• Stay ahead of fitness trends, innovations, and best practices to keep Excel's offerings fresh and competitive.
• Build relationships with vendors, partners, and industry leaders to bring new ideas and capabilities to Excel's fitness programs.
• Act as an internal and external brand ambassador for Excel Fitness, representing our commitment to exceptional member health and wellness experiences.

Qualifications :

Supervisory Responsibility : This position will directly oversee the fitness leadership team, including Regional Fitness Managers and other key support roles.

Budgetary Responsibility : This position will be authorized to approve all fitness-related expenses in consultation with COO / CFO / CEO as needed.

Work Environment : This job primarily operates remotely in a professional office and routinely uses standard office equipment such as computers, photocopiers, and printers, and phones. The noise level in the work environment is usually quiet while in the office and loud when in the club.

Physical Demands : The physical demands described here are representative of those that a Team Player must meet to successfully perform the essential functions of this job.

Position Type / Expected Hours of Work : This is a full-time, exempt position. Under the Regulations, Part 541, an exempt Team Player is one who is not entitled to the minimum wage or overtime pay protections of the Fair Labor Standards Act (FLSA).

Standard work days and hours are Monday through Friday, between 8 : 00 a.m. and 5 : 00 p.m. This position will regularly work outside of normal business hours, including evenings and weekends, as needed to coincide with club operation needs, complete job responsibilities, and / or when traveling for business.

Travel : 50% travel is expected for this position, including a minimum of one visit per month to the Excel corporate office in Austin, Texas.

Must be willing to travel based on company needs to all locations and work sites, as necessary, within a reasonable timeframe, either by driving or flying. Overnight trips will be necessary when traveling outside of the local area.

EEO Statement : Excel Fitness is an Equal Opportunity Employer. We are committed to the policy of equal employment opportunity in recruitment, hiring, career advancement, and all other employment practices.