Content Strategist Job at Statesman Journal / Gannett in Memphis

Overview

The Commercial Appeal, part of the USA TODAY NETWORK, is looking for a content strategist to oversee a team of business and suburban reporters on its award-winning news team. The right candidate loves coaching and developing journalists who reveal important news, create stories with power and clarity, and bring crucial context that helps our audience make sense of life in our city, in this time. We want a content strategist to help shape coverage for a team that covers major players such as FedEx, Ford's BlueOval City, xAI, and growth and development in Memphis and the suburbs. The right candidate has a track record of guiding innovative, revelatory investigative and enterprise work and knows how to retain loyal audiences and cultivate new ones. The content strategist will work with the News Director, Executive Editor, Metro Editor, digital strategists, and audience team members to grow the audience in Memphis.

Responsibilities

• Leads and coaches team reporters.
• Helps guide the news organization in covering topics and issues most important to key audiences. Works with the digital strategist and audience team members to adjust content direction as data dictates. Works with marketing and advertising colleagues on content initiatives, ranging from new products to native advertising and content sponsorships.
• Oversees content strategy for the team, using data and audience analysis to focus on target audiences’ needs.
• Directs the content creation team and collaborates with the digital strategist and the audience team to ensure a steady flow of quality content across platforms.
• Collaborates with the production team to ensure the right mix of content to maximize user experience daily.
• Directs and champions investigative and First Amendment journalism.
• Monitors real-time metrics to develop a clear picture of audience needs.
• Provides excellent customer service, helping readers find answers and solutions.
• Represents the newspaper to community leaders and members of the community.

Requirements

About

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order :

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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Gannett Co., Inc. is an equal opportunity employer committed to building and maintaining a diverse workforce. We will consider all qualified applicants for employment and do not discriminate in employment decisions on race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, disability, medical condition, pregnancy status, or other classifications protected by law. We will provide reasonable accommodations as required. Applicants who require accommodations should contact Recruit@gannett.com.

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