Senior CRM Manager

A company is looking for a Senior CRM Manager (Reactivations) to lead their reactivation efforts in a remote work environment.

Key Responsibilities

Design and enhance user experience for dormant leads across reactivation efforts

Manage campaigns and trigger flows to maximize re-engagement and revenue growth

Propose new channels and triggers based on research to improve reactivation success

Required Qualifications

4+ years of experience in CRM or Lifecycle Marketing

5+ years in Email Marketing, Demand Generation, or Growth Marketing

2+ years in leadership roles with team management experience

Basic knowledge of SQL, Email Marketing, SEO, and SEM

Degree in a quantitative field (e.g., STEM, Economics, etc.)