Marketing Specialist

Job Summary :

We are seeking a proactive and creative Marketing Specialist to join our team. As a Marketing Specialist, you will play a pivotal role in supporting our marketing efforts, including lead follow-ups, product research, content development, social media management, and website optimization.

Essential Functions and Responsibilities :

• Follow up on leads generated from international trade shows and develop promotional materials to support marketing initiatives.
• Assist in the development of new product lines by researching competitive information and evaluating market trends.
• Compile, format, and produce creative communications, including information summaries, graphs, and presentations.
• Manage social media channels, execute social media communication strategies, and drive community engagement.
• Develop creative content for social media platforms and analyze insights to improve performance.
• Maintain and optimize website design to enhance user experience and visibility.
• Perform other duties as assigned by the immediate supervisor.

Qualifications :

Travel : This position requires up to 25% international travel.

If you possess the qualifications and skills outlined above, along with a passion for marketing and a collaborative approach, we encourage you to apply for this exciting opportunity.