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Director / Vice President of Brand and Marketing

Director / Vice President of Brand and Marketing

healthybabyNew York, NY, US
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Location :

  • New York, NY Type : Hybrid   Reports to : President, HealthyBaby Role Overview As the Director / Vice President of Brand & Marketing, you will be the strategic leader responsible for shaping and executing our brand vision.
  • You’ll build and lead a talented team focused on building a cohesive brand strategy and creating marketing initiatives that deeply engage our community.
  • You will lead the portfolio strategy, working alongside the Founder, President, and Director of Innovation to develop and sustain our product pillars.
  • This role oversees all consumer-facing marketing efforts, including product marketing, social media, influencer partnerships, and overall brand storytelling.

Key Responsibilities Brand Strategy Development :

  • Craft and refine the overall brand strategy, ensuring that Healthy Baby’s messaging resonates with our audience and stands out in the market.

    • Marketing Leadership :

  • Lead the marketing team in developing and executing integrated marketing plans that include inclusive of digital and physical consumer touchpoints Product Marketing : Oversee the go-to-market strategy for new products, ensuring that each launch is aligned with our brand values and reaches the right audiences.

    • Community and Social Media :

  • Guide the team in creating compelling social media content and fostering a vibrant community presence that reflects our mission.

    • Team Management :

  • Build, mentor, and inspire a high-performing marketing team.

    • Consumer Insights :

  • Analyze market trends, customer feedback, and competitive landscape to inform strategy.

    • Partnerships & Collaborations :

  • Identify and manage strategic partnerships and influencer relationships that amplify Healthy Baby’s brand.
  • Qualifications Proven experience in a senior marketing leadership role, preferably within the consumer goods or parenting / family-focused industry.
  • Strong strategic thinking and a track record of building successful brand campaigns.
  • Experience building and leading a high performance team and collaborating across departments.
  • Relevant knowledge in digital marketing, social media, influencer marketing, and community engagement.
  • Prior experience with subscription services is a plus.
  • Strategic thinker with analytical skills to translate insights into actionable marketing initiatives.
  • Excellent communication and storytelling abilities, with a passion for building meaningful brand experiences.

    • Salary Range :

  • $180K-$200K DOE ABOUT HEALTHYBABY :   Our Mission is to protect, enrich, and support the developmental potential of every baby.
  • WE ARE MOTIVATED BY A MISSION We are a team of parents obsessed with the future of parenting, and our life’s work is protecting and promoting babies’ health.
  • HealthyBaby is the culmination of all that we have learned as parents, activists, and leaders and want to share...because every baby deserves to be a healthy, happy, and connected.
  • BECAUSE BABY IS SOAKING IT ALL IN... ...their environment, their interactions, the products we put on their precious skin...baby is soaking it all in.
  • That’s why we’re creating the ideal future for baby with rigorously designed research-based essentials and education designed to promote babies’ cognitive development in these early years when the brain is making over 1 million neural connections per second.
  • BACKED BY SCIENCE We’ve gathered a community of the world’s leading obstetricians, developmental pediatricians, neurologists, and environmental biologists armed with the most cutting-edge research around baby’s brain health and development.
  • We’ve distilled their expertise into an actionable library of developmental advice and inspiration for families everywhere to make living a connected life easier.
  • BUILDING THE PARENTING PLATFORM OF THE FUTURE HealthyBaby is the challenger brand uniquely positioned to become the leading platform brand for today’s families.
  • We’re making smart parenting cleaner and simpler for real families today at the convergence of content, commerce, and community so parents can focus on what matters most - connecting with baby.   Powered by JazzHR
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    Vice President Brand • New York, NY, US