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Performance Marketing Manager

Performance Marketing Manager

HairClubBoca Raton, FL, US
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Performance Marketing Manager

Job Category : Marketing

Requisition Number : PERFO005881

Full-Time

Hybrid

Salary : $90,000 USD per year

Location : Boca Raton, Boca Raton, FL 33486, USA

Description

Key Responsibilities :

  • Partner with CMO to build, monitor, and manage budgets across all paid and organic channels.
  • Track daily, weekly, and monthly spend across Salesforce campaigns, ensuring accuracy, alignment with strategy, and timely variance reporting.
  • Forecast spend, revenue impact, and ROI using Salesforce data combined with channel analytics.
  • Recommend daily, weekly and monthly budget reallocations to maximize efficiency across platforms (Meta, Google, Bing, TikTok, and others).

Performance Marketing Analytics :

  • Own the analysis and reporting of key performance metrics :
  • Cost per Lead (CPL)
  • Cost per Sale (CPS)
  • Cost per Show (consultation attendance)
  • Customer Acquisition Cost (CAC)
  • Return on Ad Spend (ROAS)
  • Lifetime Value (LTV) and LTV / CAC ratio
  • Build dashboards and scorecards in Salesforce and BI tools that consolidate results across platforms.
  • Analyze funnel performance within Salesforce to identify conversion bottlenecks from lead ? consultation ? sale ? retention.
  • Track and reconcile lead sources across Salesforce, Meta Ads Manager, Google Ads, Bing Ads, TikTok Ads Manager, and other platforms.

    • Decision Support & Strategic Analysis :

  • Deliver actionable insights that influence marketing channel mix, creative strategy, and budget allocation.
  • Develop financial models to project outcomes of new campaigns, promotions, and pricing strategies.
  • Provide daily, weekly and monthly reporting to marketing, finance, and executive leadership with recommendations based on data trends.
  • Partner with agencies and channel owners to evaluate campaign performance and ensure alignment with financial goals.

    • Data Integrity & Reporting Excellence :

  • Ensure Salesforce campaign and lead source data is consistently accurate and up to date.
  • Work with marketing ops to enforce correct tracking across all campaigns (UTMs, pixel tracking, API integrations).
  • Improve automation of reporting by linking Salesforce with Google, Meta, Bing, TikTok, and other ad platforms.
  • Develop standardized methodologies for performance measurement across platforms.

    • Qualifications

    Required :

  • Bachelor's degree in Finance, Economics, Data Analytics, or Marketing.
  • 4-7+ years of experience in marketing finance, performance marketing analytics, or related field.
  • Strong expertise with Salesforce (campaigns, reporting, dashboards, lead source tracking, funnel analysis).
  • Proficiency in managing and analyzing paid media performance across :
  • Meta Ads (Facebook / Instagram)
  • Google Ads (Search, Display, YouTube, Performance Max)
  • Bing Ads
  • TikTok Ads Manager
  • Other emerging digital platforms.
  • Proven experience managing budgets and reporting on CPL, CPS, CAC, ROAS, and LTV in a subscription-based model.
  • Advanced Excel / Google Sheets skills (financial modeling, pivot tables, complex formulas).
  • Strong proficiency in data visualization / reporting tools (Tableau, Looker, Power BI, or equivalent).
  • Excellent communication skills with ability to translate data into clear, actionable insights for executives.
  • SQL or other database / querying skills.
  • Experience with Marketing Cloud automation tools integrated with Salesforce.
  • Familiarity with direct-to-consumer subscription metrics and recurring revenue dynamics.
  • Experience working with agencies and managing cross-channel reporting integrations.

    • What We Offer :

  • Competitive compensation and benefits package.
  • A dynamic, creative culture with cross-team collaboration.
  • Career growth opportunities with executive-level visibility.
  • Paid vacation days, paid holidays, and personal days starting the day you are hired!
  • A 401(k)-retirement savings plan with company match after one year!
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