Marketing Manager, Content Creation

Marketing Manager, Content Creation

We are the global headquarters for the game of geocaching. Our mission is to inspire outdoor adventure, exploration, and community. Our products empower a worldwide community of geocachers to make every location an adventure and everyone an explorer.

At Geocaching HQ, we strive to be the best place our employees have ever worked. We foster a workplace rooted in compassion and candor, and we invite you to join us!

We are seeking a Marketing Manager, Content Creation to lead and elevate the presence of geocaching and our related apps across all marketing channels.

With a focus on acquiring new players and entertaining our global community, you will be responsible for building a content creation engine across the company, while filming, editing, sourcing, and producing content. With a creative eye, technical skills, and a willingness to teach, you will help drive new ideas and creative energy at Geocaching HQ. You will bring a deep understanding of internet culture, an eye for platform-appropriate content, and a desire and ability to teach others how to attract new players, all while nurturing the existing global geocaching community.

Responsibilities and duties :

• Own and evolve acquisition content creation and delivery for Geocaching and Adventure Lab across key platforms, including Instagram, TikTok, YouTube, Facebook, and other relevant outlets.
• Produce visual content, including videos, memes, still imagery, and interactive assets tailored to the unique voice and format of each social media platform.
• Collaborate across teams to create content that showcases the joy of geocaching and invites players to start geocaching.
• Maintain a hands-on understanding of design tools, video editing, composition, and visual storytelling techniques.
• Stay current with social media trends, algorithms, emerging tools, and best practices to proactively adapt production to support our goals to attract new players.
• When required create and provide adaptable and localizable assets and messaging
• Craft and test content aligned to various stages of the acquisition funnel, including awareness (top-of-funnel), consideration, and conversion.
• Manage the acquisition components of the content calendar with the social media team.
• Monitor your content delivery for engagement opportunities, respond to comments and messages, and manage online interactions to foster interest in geocaching.
• Partner with internal teams to A / B test creative hypotheses across platforms, measuring lift in reach, engagement, CTR, and conversion.
• Other projects and tasks as assigned.

Skills and experience :

Company competencies :

Behaviors :

Compensation and benefits :

We carefully consider a wide range of factors, including your experience and internal equity, when determining individual pay. The range for this role is $77,910 to $118,420 with an expected starting range of $77,910 to $98,165. This position is eligible for annual salary increases and bonus (dependent on company & individual performance).

In addition to a collaborative workforce and a variety of office perks, below are some of our current benefits :

Statement of inclusivity :

Geocaching HQ works actively and intentionally to build a diverse, equitable, and inclusive company and worldwide community. We encourage everyone to apply and welcome applicants who are historically underrepresented in the technology and outdoor industries.