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Senior Director of Marketing Analytics

Senior Director of Marketing Analytics

VirtualVocationsDetroit, Michigan, United States
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A company is looking for a Senior Director of Marketing Operations and Analytics.

Key Responsibilities

Define the vision and roadmap for marketing analytics and operations in collaboration with senior leaders

Drive budgeting and ROI analysis to connect marketing investments to revenue impact

Own the marketing technology stack and optimize the end-to-end lead management process

Required Qualifications

10+ years of experience in marketing analytics or a related quantitative field

A Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Computer Science)

Deep expertise in advanced measurement methodologies, including MMM and MTA

Proven ability to manage a modern marketing tech stack, including CDPs and CRM platforms

Expert-level proficiency in SQL and experience with visualization tools like Tableau or PowerBI

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Director Of Marketing • Detroit, Michigan, United States

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