New Club Marketing Manager, Corporate Clubs

New Club Marketing Manager

The New Club Marketing Manager will report directly to the Director of Marketing, Corporate Clubs, with a dotted line to the Field Marketing team. This position will support the Corporate Club Marketing team by leading the planning and execution of corporate owned new club marketing plans, including pre-sales and grand opening campaigns for new clubs, relocations, remodels and re-equips. Additionally, this role will develop and share campaign strategies, best practices, and resources with the Field Marketing team to support franchisee new club campaigns. The ideal candidate should have a strong grasp of contemporary marketing tactics and strategies and be able to develop new club marketing campaigns from concept to execution and measurement.

This is a hybrid role based out of our Hampton, NH office.

Responsibilities

• Partner closely with the Development team to manage new corporate club marketing timelines, adjusting as needed for construction timelines.
• Utilize analytics tools, reporting, and operations insights to identify strategic local insights for new club campaigns.
• Lead online and community pre-sale and grand opening campaign planning, including campaign dates and paid media, PR, CRM, and community marketing plans.
• Manage execution of marketing campaigns with internal marketing and agency partners.
• Manage community marketing efforts, including campaign kick-off calls and ongoing guidance for field operations teams executing efforts locally.
• Manage new club projects in the project management platform, ensuring internal partners have regular updates and information needed to meet deadlines.
• Continually optimize new club marketing tactics and resources to drive awareness and joins.
• Communicate new club creative and messaging needs to brand marketing team and / or agency partners.
• Provide strategic direction and best practices for new club marketing system-wide, including the development and ongoing optimizations of new club marketing resources for franchisees.
• Work with internal teams to analyze new club marketing initiatives to inform ongoing optimizations.
• Manage new club marketing budgets, quality control billing, process invoices, and oversee related accruals.
• Travel to Corporate Clubs and sites as needed.

Qualifications

Perks

Note to Applicants : We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, drivers license number) as part of the initial application process.