Tax Marketing Leader, Associate Director

Overview

Location : Anywhere in Country

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Associate Director, Tax Marketing

Are you an experienced marketing professional with extensive, demonstrated capabilities in planning, producing and executing strategic, client-focused brand and marketing programs? EY’s Americas Tax Brand, Marketing and Communications (BMC) team has an opening for an experienced multichannel marketer with a strong demand generation background. Responsibilities will encompass a wide range of marketing programs to promote the practice’s brand and reputation to external audiences, including current and future clients, future employees, regulators, the media and the communities within which we operate. This role will work directly with the Americas Tax BMC Director and EY Tax leadership, as well as other key stakeholders within various regions and business areas.

The opportunity

You will have the opportunity to develop and set the direction for Americas Tax brand and marketing campaigns, aligned to the Tax practice’s strategic goals and revenue plan. Working closely with content partners, you’ll develop insights that challenge thinking with greater focus on business implications, driving lead-gen activity and maximizing impact. You’ll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes and leverage clear, data-based metrics to optimize audience reach.

Your Key Responsibilities

You’ll lead assigned Americas Tax brand and marketing programs, which are aligned to the practice’s strategic goals and revenue plan. You will develop comprehensive marketing strategies and multichannel campaigns to drive demand and measurable impact. And you’ll build relationships with the Tax practice leadership team, business development executives, and your BMC colleagues to meet business objectives.

Skills And Attributes For Success

• Adept at creating strategic, targeted and effective go-to-market initiatives for Tax services and solutions
• Proven track record of accomplishments in brand and marketing across channels, including campaign design and management, content marketing, organic and paid social / advertising, and events
• Demonstrated success in building internal and external relationships at a senior level
• Ability to manage relationships with external agencies, effectively articulating business needs and KPIs
• Demonstrated knowledge of digital marketing / marketing automation platforms to target buyers, benchmark campaigns and track ROI
• Ability to collaborate with other leaders to establish and administer annual budgets and manage expenditures in order to operate within approved budget guidelines
• Ability to work autonomously when necessary in a virtual work environment, while maintaining connectivity with your team and other members of the practice

To qualify for the role, you must have

Ideally, you’ll also have

What We Offer You

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.

Are you ready to shape your future with confidence? Apply today.

EY accepts applications for this position on an on-going basis. For those living in California, please click here for additional information. EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. EY | Building a better working world

EEO Statement

EY is an equal opportunity employer. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity / expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at

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