Vice President of Marketing

Job Description

Job Description

Description : Position Summary

The Vice President of Marketing is a senior leader in the organization with direct visibility to the CEO and Executive Leadership team. Primary responsibility for leading the organization’s marketing vision, strategy, execution, and shaping the marketing vision, brand strategy, and patient engagement initiatives for a multi-state, high growth multi-disciplinary healthcare medical group. This role drives organization-wide marketing priorities, oversees a high-performing marketing team, and ensures consistent brand presence, measurable growth, and strong community engagement across all markets and organizational stakeholders. The VP will partner with senior leadership, operations, business development, and physician leadership to position the organization as a market leader in patient care and provider relationships.

Key Responsibilities

Strategic Leadership & Vision

• Develop and execute a comprehensive, multi-year marketing strategy aligned with organizational growth, service line expansion, and patient acquisition goals. - Serve as a member of the leadership team, contributing to organizational strategy, market positioning, and long-term planning. - Lead outreach, branding and strategic marketing initiatives to maintain a unified, effective, trusted, and patient-centric image across all regions and service lines. - Anticipate market trends, emerging healthcare technologies, and competitive threats to proactively adjust marketing strategies.
• Exceptional ability to communicate complex data and insights in a clear, compelling manner to diverse stakeholders including physicians, leadership, and external partners.

Organizational & Departmental Leadership

Consultant Partnership

Brand Management & Market Presence

Growth & Patient Engagement

Digital & Technology Integration

Qualifications

Education : - Bachelor’s degree in Marketing, Business, Communications, or related field required; Master’s degree or MBA preferred.

Experience : - 5-10+ years of progressive marketing leadership experience, with at least 3 years in a marketing leadership role, preferably within a healthcare centric multi-location service sector. - Proven track record of developing and implementing successful growth and branding

strategies at scale. - Experience leading teams across multiple geographic regions. - Deep understanding of healthcare compliance, HIPAA regulations, and industry-specific marketing practices.

Skills & Competencies : - Executive-level strategic thinking with strong business acumen. - Exceptional leadership, team-building, and interpersonal skills. - Strong negotiation and vendor management experience. - Exceptional proficiency in digital marketing, data analytics, and brand management. - Outstanding verbal, written, and presentation skills.

Key Performance Indicators (KPIs)

Work Environment

Requirements :