Lead Digital Product Analyst

About the Job

We are looking for a strategic, data-driven, and impact-oriented individual to join our Customer Analytics team as a Lead Digital Product Analyst , reporting directly to our Director of Analytics. The ideal candidate has 4–6+ years of experience in site analytics, experimentation, and eCommerce performance optimization.

This role is perfect for someone who thrives at the intersection of data, product, and customer experience, and who is eager to build the analytical foundation that drives our site experience forward.

You'll partner closely with Digital Product, Engineering, Site Merchandising, and Data Platform teams to track site performance, strategize site testing and optimizations, and analyze site behavior to uncover insights. You'll be responsible for driving site analytics practices, collaborating on A / B test designs and readouts, ensuring data accuracy, and building data models to explore site behavior and provide clarity across tracking and measurement systems.

What you'll be responsible for

• Serve as the analytics lead for site performance, partnering with Digital Product, Engineering, and cross-functional teams to scope questions, design A / B tests and analyses, and deliver actionable insights.
• Build and maintain dashboards in Heap and Looker that provide visibility into site funnel performance, customer journeys, and conversion KPIs.
• Conduct deep-dive analyses of on-site behavior and performance to inform product and eCommerce strategy, and present findings to stakeholders.
• Partner with Digital Product on the design, execution, and analysis of A / B and multivariate tests, ensuring statistical rigor and actionable learnings.
• Develop and refine site metrics and performance frameworks, ensuring consistent definitions and alignment across teams.
• Partner with Engineering and Product to define, implement, and validate tracking across site analytics systems (Heap, Optimizely, GTM, Contentsquare, etc.), ensuring accurate tagging, data integrity, and quality.
• Collaborate with Data Engineering and Platform teams to build site data models and ensure accuracy of site analytics tooling.
• Translate complex findings into clear, compelling data stories that influence site strategy, roadmap prioritization, and feature development.

What we'll love about you

What you'll love about us

What you'll bring

Bombas is committed to delivering competitive and equitable pay for our employees.

Each component of the Bombas total rewards package, including benefits and pay, is aimed at contributing to an environment where team members have resources to manage their lives and are enabled to focus on doing their best work.

The pay range for this position at the start of employment is expected to be between $145,000 and $165,000 / year . However, the base pay offered may vary depending on multiple factors, including job-related knowledge, skills, experience, market factors, and business need.

The Bombas total rewards package offered for this position may also include other elements, such as annual bonus and equity target award opportunities as well as medical, financial, and well-being benefits. Additional details of these benefits will be provided if a candidate receives an offer of employment.

If hired, the position is "at-will" and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.

If you require reasonable accommodation in completing this application, interviewing, completing any employment testing, or otherwise participating in this hiring process, please direct your inquiries to jobs@bombas.com

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