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Director Digital Marketing Analytics

Director Digital Marketing Analytics

MGM Resorts InternationalLas Vegas, NV, US
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The Show Comes Alive At MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

The Director of Digital Marketing Analytics leads the strategy and execution of data-driven insights across digital media, email, web, and app platforms. This role is responsible for analyzing performance trends, customer engagement, attribution modeling, campaign effectiveness, and A / B testing to optimize digital marketing efforts. Overseeing a team of analysts, the Director delivers actionable insights to improve media spend, customer interaction, and digital booking behaviors. Partnering closely with cross-functional teams across a portfolio of casino resorts and corporate stakeholders, this role plays a key part in advancing enterprise-wide digital marketing and customer analytics initiatives.

The Day-to-Day :

  • Oversee analysis of digital marketing performance across media, email, web, and app channels, focusing on campaign effectiveness, engagement trends, and user behavior.
  • Develop and execute a comprehensive analytics roadmap aligned with marketing strategy and business goals.
  • Query, analyze, and interpret complex data sets to uncover actionable insights that drive marketing performance.
  • Ensure data accuracy and integrity through regular validation, quality checks, and adherence to data governance best practices.
  • Deliver strategic recommendations to optimize campaigns, improve customer experiences, and increase conversions.
  • Lead A / B testing initiatives from design to analysis, validating strategies and enhancing campaign outcomes.
  • Monitor attribution models, media effectiveness, and digital channel trends to inform investment and optimization strategies.
  • Stay current on emerging digital tools and analytics technologies to improve data collection, analysis, and reporting.
  • Manage and mentor a team of analysts, ensuring high-quality output, continuous learning, and collaboration.
  • Analyze digital customer journeys to identify opportunities for engagement, retention, and conversion.
  • Partner with marketing, product, and business teams to align data initiatives with organizational priorities.
  • Present analytical findings, insights, and data-driven strategies to senior leadership and key stakeholders.

The Ideal Candidate :

  • The ideal candidate holds a bachelor's degree in business management, Finance, Marketing, or a related field.
  • They bring 4+ years of hands-on experience using analytics to drive business performance, with a strong background in digital marketing data and operational insights.
  • Ideally, they have 7+ years of relevant experience within the hospitality, travel, or entertainment industry.
  • They possess a proven ability to turn complex data into clear, actionable stories that inform enterprise decision-making.
  • The candidate is skilled in SQL, Python, and Azure Databricks, with experience using digital analytics tools such as Adobe Analytics and Google Analytics.
  • They demonstrate a deep understanding of marketing principles, performance strategy, and attribution modeling, with strong problem-solving skills.
  • Excellent communication, presentation, and relationship-building skills are essential, as this individual regularly partners with cross-functional teams and senior stakeholders to drive business outcomes.

    • The Perks & Benefits :

  • Wellness incentive programs to help you stay healthy physically and mentally
  • Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
  • Free meals in our employee dining room
  • Free parking on and off shift
  • Health & Income Protection benefits (for eligible employees)
  • Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

    • Are you ready to JOIN THE SHOW? Apply today!

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    Director Digital Marketing • Las Vegas, NV, US

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