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Digital Strategy & Growth Manager (E-Commerce App)

Digital Strategy & Growth Manager (E-Commerce App)

TCWGlobalAustin, Texas Metropolitan Area, United States
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Title : Digital Strategy & Growth Manager (E-Commerce App)

Location : Austin, TX (

  • Must be local )

Payrate : $63hr

Duration : 12-months

Hours : Full-time - 40hrs / week. Hybrid

Summary :

This role supports one of the world’s largest online stores—delivering magical, personalized digital experiences where customers can shop, buy, and learn wherever they are. As part of the Digital Experience & Expansion team, you’ll focus on driving strategy and growth for our online retail store app, our fastest-growing platform.

In this role, you’ll balance strategy, storytelling, and analysis to create and optimize innovative e-commerce experiences. From analyzing customer behavior to ideating new features and programs, you’ll help shape the future of the online shopping journey while managing day-to-day program operations and marketing activations.

What You’ll Do :

  • Analyze app trends and customer insights, distilling complex data into actionable narratives for executive audiences
  • Develop and implement growth marketing strategies to drive app awareness and adoption
  • Conduct benchmarking and research to identify external inspiration and opportunities for new experiences
  • Represent the business and customer perspective on major projects, defining strategies for new app features
  • Create strategic briefs, financial cases, and presentations to communicate priorities and performance
  • Measure and report on program success while identifying areas for optimization
  • Partner with cross-functional teams—including Product, Marcom, Merchandising, and more—to support app-centric initiatives and ensure seamless execution
  • What You Bring :

  • Top 3 Must have Skills :
  • Strategy – Ability to create end-to-end digital customer experience strategies by leveraging insights and trends to define new app features and experiences
  • Storytelling – Exceptional communication and presentation skills, with mastery of Keynote to craft engaging narratives
  • Analysis – Strong qualitative and quantitative abilities to assess large, complex data sets and uncover actionable insights
  • 4+ years of experience in Digital Strategy & Growth or similar
  • Background in global retail or e-commerce (B2C), ideally in tech;
  • Bonus : consulting or gifting industry experience is a plus
  • Strong analytical and reporting skills with experience using tools like Adobe Analytics and Tableau
  • Advanced Excel
  • Track record of translating complex analysis into clear insights for senior executives
  • Ability to operate strategically and tactically—balancing big-picture vision with attention to detail
  • Proven verbal and written communication skills, with the ability to present to various levels of leadership
  • Key Attributes :

  • Problem-solver who thrives in ambiguity and adapts quickly
  • Proactive, resourceful, and action-oriented mindset
  • Balance of creativity and analytical rigor with a customer-first approach
  • Strong team player with the ability to influence without authority
  • Intellectual curiosity and openness to new ideas
  • Commitment to inclusion and diversity, fostering a respectful and collaborative culture
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