Manager, Marketing Intelligence & Strategy

Position Snapshot

Location : North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;

Hybrid

A little bit about us

While Nestl is known for KitKat, Gerber, Nescafe, and Hagen-Dazs, our recipe for success comes down to one thing : our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestl Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. Were a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect

This role involves developing the strategy for insights and analytics in the Division, using advanced analyses to inform decisions that improve consumer and shopper engagement. You will also be the key lead to build strategic thinking with data capability in the marketing team and broader category team.

Marketing Intelligence and Strategy Managers lead work in 5 key areas

• Consumer, Shopper and Marketplace strategy rooted in deep insights and understanding
• Category, Brand and Marketplace data integration and advanced analytics sought at providing superior data analytics and story-telling to the business
• Building tools and systems that deliver business intelligence to Marketing, Sales and Executive Leaders
• Collaborating with the Marketing team to develop strategies and initiatives informed by the current and future performance of the business and marketplace
• Building the capability of the full Marketing team to use data for enhanced strategic thinking and decision making. Marketing Intelligence and Strategy Managers integrate and connect the dots across a wide variety of data sources, including Nielsen, Numerator, Ipsos, Shopper Intelligence, Retailer Loyalty data, Market Mix Models (MMMs), Custom Research Methods (TURF, market models, concept tests etc), Internal data, and other Qualitative & Quantitative sources.

A day in the life

You will be working on designing the short and long-term strategic and consumer / shopper plan for the division. You will proactively work with Marketing to identify the biggest issues and questions on the business. You will use advanced data analysis and strong storytelling to understand business performance factors, and work with marketing on category and brand strategies. You will collaborate with and coach Marketers to improve their business insight through understanding consumer and shopper data.

You will also :

Role Requirements

What you need to know

We will be considering applicants as they apply, so please dont delay in submitting your application.

Nestl Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veterans status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require.Nestl will work with you in an effort to ensure that you are able to fully participate in the process.

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