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Marketing Strategy Manager
Marketing Strategy ManagerStellantis • Auburn Hills, MI, United States
Marketing Strategy Manager

Marketing Strategy Manager

Stellantis • Auburn Hills, MI, United States
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The Marketing Strategy Manager will support marketing performance initiatives that drive a simplified, intuitive, and personalized journey for Stellantis customers across tiers and channels. This individual will lead the strategy, execution, and optimization of tierless connected funnel initiatives. The ideal candidate will be customer-centric, innovative and be an advocate for best-in-class customer experiences across the Stellantis enterprise. This role will report to the Director of Marketing Strategy.

Key responsibilities include but not limited to :

Strategy

  • Develop holistic marketing strategies to ensure connectivity across tiers, channels, and audiences
  • Execute personalized connected funnel strategies that improve customer engagement, increase quality conversions, and contribute to sales and market share goals
  • Translate strategies into executable and measurable tactics that achieve marketing performance goals
  • Connect strategic objectives, KPI performance, and actionable recommendations into clear and concise storytelling for executive level audiences

Data & Analytics

  • Connect first, second, and third-party data and insights to maximize marketing effectiveness and efficiency
  • Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies
  • Develop measurement strategies and KPI frameworks to track and optimize performance

    • Technology

  • Leverage the latest industry trends and cutting-edge technology to create a seamless shopping experience across key customer journey touchpoints

    • Collaboration

  • Collaborate with internal stakeholders, agency partners, and external vendors to develop new use cases, determine business requirements, and launch personalization programs
  • Partner with channel leads to identify key opportunities to reach customers through connected omni-channel touchpoints

    • Our Benefits - Designed with You in Mind

    Comprehensive Health & Well-being Coverage

    From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected.

    Generous Paid Time Off

    We believe in work-life balance. That’s why we offer : 17+ paid holidays, including shut-down from December 24 th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

    Competitive Retirement Savings Plans

    We help you plan for the future with :

  • An employer match on contributions to your 401k, Roth, and Catch-Up plans
  • An employer contribution, even if you don’t contribute

    • Income Protection & Insurance Options

    Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters.

    Company Vehicle Lease Program

    Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.

    Family Building Benefit

    We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

    Support for Your Growth and Giving Back

    We believe in investing in your future and your passions :

  • Tuition reimbursement
  • Student loan refinancing programs
  • 18 paid volunteer hours each year to make a difference in your community

    • And so much more!

    When you join us, you’re not just building a career - you’re joining a company that supports you, inside and outside of work.

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    Manager Marketing • Auburn Hills, MI, United States