Senior Manager, Product Marketing - Programmatic + Pinnacle Products

Senior Manager, Product Marketing - Programmatic + Pinnacle Products

Join to apply for the Senior Manager, Product Marketing - Programmatic + Pinnacle Products role at DoubleVerify .

About DoubleVerify (DV) is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. DV solutions bring transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies maximize the value of their media spend by delivering best-in-class solutions across the digital ecosystem.

Role Overview

DV is seeking a Sr. Manager, Product Marketing to lead the go-to-market for a portfolio of DV products spanning activation and measurement solutions for open web and DV Pinnacle®, DV's unified service and analytics platform. The Sr. Manager, Product Marketing will collaborate closely with sales and product to develop product positioning, communications, collateral and sales activation materials. The ideal candidate will bring experience in the ad tech industry, a deep understanding of the programmatic ecosystem, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions.

Key Responsibilities

• GTM Strategy : Develop and execute comprehensive strategies for launching DV products and features for open web and DV Pinnacle®
• Project Management : Manage multiple projects, timelines, and competing priorities effectively
• Market Insight : Conduct market research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy
• Storytelling : Create compelling narratives that communicate customer value and translate complex technologies into clear assets, customer communication, training and enablement programs
• Cross-Functional Collaboration : Partner with Commercial, Marketing, Product, Engineering and Data Science teams to ensure alignment and effective execution of GTM plans
• Thought Leadership : Serve as a subject-matter expert and advocate for DV's solutions internally and externally

Qualifications

The estimated salary range for this role is between $145,000 - $190,000, with eligibility for bonus / commission, equity, and benefits. The starting salary will be determined based on qualifications, level, skills, experience, location, and internal equity. Not all applicants will be offered the position; DV is an equal opportunity employer.

This role is located in New York, NY.

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