Senior Analyst, Marketing Technology

Position Purpose

Serves as a member of the Marketing Technology Operations team and plays an integral role in enabling marketing projects, processes, and driving operational efficiencies through technology implementations and ongoing support. This is accomplished by participating in research and information gathering to understand business requirements, system configuration, and providing ongoing support through training, new associate onboarding, and governance for technological implementations.

Key Responsibilities

Knowledge of Marketing Operations – Remains knowledgeable on Marketing Technology systems and capabilities, and trends in Marketing Operations.

On-Going Support for Systems – Provide on‑going support for systems that enable marketing project execution by developing and delivering training, new associate onboarding, and governance of implementations to ensure configurations and data stay "clean".

Optimizes Processes – Use data and insights to optimize processes and support through areas such as automation, incremental enhancements to system configurations, process improvement and modifications to training programs to drive operational efficiencies.

Partner with Third-Party Providers – Partner with third‑party software providers to understand and influence their capabilities roadmap.

Partnership – Partner with Marketing Technology product management, Brand Marketing account services, creative, program management office (PMO), and other cross‑functional partners to understand processes and system requirements to enable marketing project execution and technology services.

Requirement Gathering – Based on PMO center‑of‑excellence processes and ways of working, configure technology, onboard users, and thoughtfully roll‑out solutions that enable marketing project execution and processes.

Direct Manager / Direct Reports

This position typically reports to Manager / Sr Manager Marketing Operations.

This position has 0 Direct Reports.

Travel Requirements

Typically requires overnight travel less than 10% of the time.

Physical Requirements

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications

Previous experience in traditional and / or digital marketing, marketing operations, or marketing technology operations.

Self‑motivated and able to work independently and collaboratively within / across team(s); able to lead and deliver projects with little direction.

Strong problem‑solving skills with the ability to manage around ambiguity.

Ability to communicate complex topics to manager and senior leadership.

Experience with Marketing Technology systems and ways of working including but not limited to digital asset management, dynamically assembled creative / content, campaign and offer management, marketing workflow management, and agile marketing.

Excellent verbal and written communication skills and an ability to prepare clean and concise leadership‑ready documents.

Minimum Education

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education

No additional education.

Minimum Years Of Work Experience

4 years.

Preferred Years Of Work Experience

No additional years of experience.

Minimum Leadership Experience

None.

Preferred Leadership Experience

None.

Certifications

None.

Competencies

Action Oriented

Collaborates

Drives Engagement

Communicates Effectively

Customer Focus

Drives Results

Manages Conflict

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