Analyst-Web Analytics

Overview

The Associated Press seeks an Analyst - Digital Analytics for AP News based in New York City. We are a hybrid environment on site three days a week.

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day.

Responsibilities

• Analyze AP News digital ad sales inventory, audience, engagement and monetization data to uncover new insights and business opportunities.
• Implement and configure advanced data collection tools including Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure comprehensive tracking and data accuracy.
• Build compelling data visualizations to communicate data-driven insight and create comprehensive dashboards and reports that synthesize complex data into actionable recommendations for engineering, product, and editorial stakeholders.
• Analyze user flows and content placement, identify trends and opportunities, present strategies for improvement, prioritize these efforts, develop testing procedures and guide updates to release.
• Analyze key performance metrics, pathing, site funnels and page performance.
• Work closely with business stakeholders (Digital Product, Editorial, Sales, etc.) to identify data-driven solutions for the digital ad sales business.
• Extract, organize, and transform data from multiple sources into structured reports and dashboards that enable stakeholders to make informed strategic decisions.
• Partner with development team to develop data pipelines for onboarding, transforming and exposing new data sources.

Experience

Salary and benefits

The anticipated salary range for this position is $103,000 – 122,000 contingent on experience and other job-related factors. Employees are eligible to participate, according to the terms of the official plan documents, in a 401(k) plan, employer-sponsored health insurance plan, and are eligible for paid time off and holidays in accordance with AP policy.

Equal Employment Opportunity

AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability, status as a veteran, or other characteristic protected by law.

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