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Social Media Manager / Content Creator

Social Media Manager / Content Creator

MediabistroNew York City, NY, United States
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About Us

Byroe is a premium, upcycled superfood skincare brand rooted in Korean heritage and modern science. Our mission is to transform imperfect superfoods into high-performance skincare that is as effective as it is sustainable. As we expand globally, were looking for a passionate and creative Social Media Manager / Content Creator to join our team

Position Type : Freelance (3 months) with potential transition to Full-Time

Location : Remote / NYC-based preferred

Platforms : TikTok, Meta (Instagram / Facebook), LinkedIn

Compensation : $2,000 / month freelance contract (approx. 30 hours / week) for the first 3 months.

Responsibilities

  • Content Creation : Develop and edit engaging daily content (short-form videos, reels, stories, static posts) that is native to each platform and aligned with Byroes brand voice.
  • Trend Research : Stay on top of trending sounds, challenges, hashtags, and features to bring fresh ideas that can go viral.
  • Content Strategy & Calendar : Plan, organize, and execute a consistent content calendar across TikTok, Instagram, and LinkedIn.
  • Copywriting : Write compelling captions, hooks, and CTAs optimized for each platform and SEO.
  • Scheduling & Posting : Manage day-to-day posting and scheduling to ensure timely content delivery.
  • Community Engagement : Actively engage with followers reply to comments, DMs, and foster conversations that strengthen community.
  • Influencer Collaboration : Research and source influencers for paid and unpaid partnerships, supporting influencer campaigns and collaborations.
  • Performance Tracking : Monitor analytics, track KPIs, and provide insights to improve reach, engagement, and conversions.
  • Campaign Support : Assist in amplifying product launches, retail activations, and brand partnerships across social channels.

Qualifications

  • 13 years of experience in social media management, content creation, or digital marketing (beauty / skincare industry experience preferred).
  • Proven ability to create viral short-form content (TikTok / Instagram Reels).
  • Strong video editing skills (CapCut, Adobe Premiere, or similar tools).
  • Excellent writing and communication skills with a sharp eye for trends.
  • Self-starter with the ability to work independently and adapt quickly in a fast-paced startup environment.
  • Passion for beauty, skincare, and sustainability is a plus.

    • Why Join Us?

  • Be part of a fast-growing indie beauty brand recognized by Ulta Beauty Muse Accelerator and leading global retailers.
  • Creative freedom to bring your ideas to life and shape the social presence of a brand with an authentic story.
  • Potential to grow from a freelance role into a full-time position as Byroe expands globally.

    • To apply, please send your resume, portfolio (links to TikTok / IG content youve created), and a short note on why youd be a great fit to [career@byroe.com].

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    Social Media Content Creator • New York City, NY, United States

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