VP, Public Relations and Business Development

Overview

VP, Public Relations and Business Development

Boston, MA

(In office Mon-Thurs, Fri - Remote)

Matter is an independent and growing agency unifying PR, creative services, and marketing to develop and execute strategic, content-rich campaigns that inspire action and drive business through measurable results. From fast growth startups to established brands, we work with clients across diverse industries, including technology, consumer and professional services.

As we’ve grown, we’ve maintained our focus on building an inclusive, team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone’s unique story. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.

We’re currently hiring a Vice President (VP) of Marketing and Growth to join our team in Boston. This person will oversee the Boston office and lead new business and strategic marketing initiatives to drive overall agency growth.

PR Leadership and Business Growth

Lead and manage the Boston office, overseeing strategic client relationships, agency initiatives, culture and collaboration and in-office operations.

Drive new business by identifying and converting high-value leads, RFPs, and partnership opportunities into long-term clients.

Create and execute a new business growth plan and meet associated revenue goals

Build and maintain a strong pipeline of qualified prospects while nurturing relationships with key industry influencers and decision-makers.

Collaborate with the General Manager of PR, the President and other business leaders to pitch and close new opportunities, leveraging your network and industry knowledge.

Partner with senior leadership to set growth targets and define KPIs for business development success.

Lead new business and networking initiatives with Account Managers and Account Directors across groups

Track business development metrics and conversion rates, adjusting strategies to optimize performance.

Mentor and develop teams on business development best practices and foster a proactive, growth-oriented culture.

Marketing and Brand Positioning

Lead marketing initiatives that elevate Matter’s visibility, attract new business, and highlight the agency’s differentiators.

Provide strategic insight into service innovation and emerging market opportunities, aligning marketing efforts with client needs and industry trends.

Oversee the creation and distribution of key content such as thought leadership, case studies, and social media (with a focus on LinkedIn posting and engagement) to raise brand awareness and support business growth.

Represent the agency at industry events, conferences, and networking opportunities to expand reach and generate leads.

Qualifications

8+ years of experience in business development or growth roles, ideally within a PR or integrated agency, with a strong focus on new client acquisition.

Background in client service, strategy, or account leadership, with a proven transition into business development.

Proven success in winning and growing major accounts through strategic storytelling, pitching, and negotiation.

Deep understanding of the PR industry and a strong network to support prospecting and partnerships.

Collaborative, relationship-driven leader with a passion for growth and team development.

Compensation

Compensation : $130,000–$160,000 base salary, plus variable

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.

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