Principal, Medicaid Product Marketing

Principal, Medicaid Product Marketing

Become a part of our caring community and help us put health first. Does the challenge of transforming a $1 Trillion+ industry while enhancing the lives of millions of people excite you? Are you a strategic marketing leader with a passion for helping people achieve their best health? Do you have expertise in health insurance programs serving vulnerable populations? If so, you may be a fit for Humana's Principal, Medicaid Product Marketing.

Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States-seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.

To help deliver on this mission, we are seeking a Principal, Medicaid Product Marketing to lead the development of marketing strategies that support Humana's Medicaid business and the Healthy Horizons brand. The Principal, Medicaid Product Marketing will ensure that our messaging resonates with diverse populations and drives awareness, engagement, and trust in the communities we serve. This role is ideal for a strategic marketer who deeply understands health insurance products and how to develop campaign strategies that deliver results in a fast-paced, and regulated environment.

This position will reside within the Portfolio, Brand and Product Marketing team which is part of the broader Enterprise Growth team. They will extensively collaborate with the following partners : Market Presidents, Consumer Insights and Analytics, Lifecycle Marketing, Marketing Operations and Marketing Data and Technology.

Role Responsibilities

As a key member of Humanas Product Marketing team, you will drive product marketing strategy across lines of business and member segments.

Lead the development of integrated marketing strategies for Medicaid and Healthy Horizons, aligned with business goals and regulatory requirements.

Partner with Product, Brand, Compliance, and Market teams to ensure culturally relevant and compliant messaging.

Oversee campaign planning, creative development, and performance tracking.

Serve as a subject matter expert on Medicaid audiences, market dynamics, and communication best practices.

Guide cross-functional teams in executing high-impact, community-focused marketing initiatives.

Qualifications

Required :

Bachelors degree in Marketing, Communications, or related field.

10+ years of experience in healthcare marketing, with a focus on Medicaid or government programs.

Deep understanding of Medicaid regulations, member engagement strategies, and culturally competent communications.

Proven leadership in cross-functional collaboration and campaign development.

Experience collaborating with cross-functional teams including Product, Compliance, Legal, and marketing creative.

Strong strategic thinking and analytical skills, with the ability to translate complex policy and market dynamics into actionable marketing strategies.

Excellent communication and leadership skills, with experience presenting to senior stakeholders and external partners.

Preferred :

Masters degree or certification in Marketing, Communications or Business.

Experience working directly with state Medicaid agencies, managed care organizations (MCOs), or CMS.

Background in multicultural marketing or health equity initiatives.

Familiarity with CMS guidelines and Medicaid-specific engagement strategies.

Additional Information

To ensure Home or Hybrid Home / Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria :

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including :

Health benefits effective day 1

Paid time off, holidays, volunteer time and jury duty pay

Recognition pay

401(k) retirement savings plan with employer match

Tuition assistance

Scholarships for eligible dependents

Parental and caregiver leave

Employee charity matching program

Network Resource Groups (NRGs)

Career development opportunities