Creative Director, Growth

Overview

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Creative Director, Growth

role at

Hinge Health

We’re looking for a Creative Director, Growth to play a key role on our agile, cross-functional team. You’ll partner closely with Growth Marketing, Product, Client Success, Data Science, and User Research to craft compelling designs across the entire B2C journey.

Your work will span high-level campaign concepts to hands-on execution across a wide range of channels—digital advertising, landing pages, email, social, marketing collateral, direct mail, video, and out-of-home. The goal : increase member awareness, build a world-class brand, and elevate the user experience.

We’re looking for someone with deep B2C expertise, strong digital and offline design / messaging skills, a refined aesthetic sensibility, and the ability to thrive in ambiguity. You’re both a player and a coach—able to think strategically and see the big picture, while also providing creative direction and rolling up your sleeves to execute across diverse channels and touch points.

What You'll Accomplish

Elevate and unify the Hinge Health brand across all B2C channels—through design, messaging, experimentation, and insights—positioning us as a top-tier brand and market leader.

Drive concepting and creative innovation across new and existing channels, solving user problems and demonstrating product value through thoughtful design systems.

Collaborate with Growth Marketing, Product, Client Success, User Research, and Data Science teams to integrate customer feedback, validate hypotheses, and refine creative decisions informed by data, insights and learnings.

Define the look, tone, and feel for all marketing touchpoints in the member journey—from awareness through acquisition and conversion—guiding the team from early mocks through specs and implementation.

Lead, mentor, and grow a high-performing team by building processes that empower designers and writers to problem-solve, execute efficiently, and deliver high-quality creative.

Essential Job Duties & Responsibilities

A portfolio that demonstrates excellence in brand expression and integrated campaign development across omni-channel marketing touchpoints, spanning digitala and physical experiences.

Proven ability to leverage insights, data, experimentation to inform creative solutions and measure performance.

A design process that balances exploration, template creation, optimization, and implementation—producing work that expresses the brand while keeping user experience and empathy at the center.

Exceptional attention to detail across all aspects of design, typography, color, imagery, iconography, and layout within design systems, including video editing / motion design.

Strong collaboration and communication skills, with the ability to translate stakeholder feedback into optimized design, messaging, and marketing assets.

Hybrid Work Model

This is a hybrid role based in the San Francisco office, requiring in-person attendance three days per week for a full 8-hour business day. On remote days, employees are expected to work during core business hours with flexibility. The office is part of a dog-friendly workplace program, and while travel is not regularly required, occasional off-site / on-site events may occur. Physical demands are minimal and primarily involve standard office activities such as sitting, typing, and video conferencing.

Basic Qualifications

6+ years of experience in a creative leadership role.

2+ years in tech or start-up environments.

4+ years of experience managing and mentoring creative teams.

Experience leading agile design sprints, effectively prioritizing workflows, and leveraging collaboration tools like Google Suite, Asana, and Slack.

Mastery of digital design tools such as Figma and Adobe CC, plus experience directing data visualization, interactive content, video, and motion design.

Excellent and effective verbal and written communication skills.

Demonstrated knowledge of leveraging AI-powered creative tools and automation platforms to streamline workflows, enhance content production efficiency, and support high-quality output.

Preferred Qualifications

Bachelor’s degree in Marketing, Design, or a related field.

Experience in a fast-paced, agile environment.

Proficiency in data analysis and reporting.

Ability to manage projects / processes independently with limited supervision.

PHR or SHRM certification.

This position offers an annual salary, along with equity and benefits. Please note that the salary range is a guideline, and the individual total compensation will vary based on factors, including qualifications, skill level, competencies, and work location. The annual salary range for this position is $200,000-$300,000.

About Hinge Health

Hinge Health leverages software, including AI, to largely automate care for joint and muscle health, delivering an outstanding member experience, improved member outcomes, and cost reductions for its clients. The company has designed its platform to address a broad spectrum of MSK care—from acute injury, to chronic pain, to post-surgical rehabilitation—and the platform can help to ease members’ pain, improve their function, and reduce their need for surgeries, all while driving health equity by allowing members to engage in their exercise therapy sessions from anywhere. The company is headquartered in San Francisco, California.

Culture and Engagement

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.

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