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Search Marketing Specialist Job at O.H. Partners in Phoenix

Search Marketing Specialist Job at O.H. Partners in Phoenix

MediabistroPhoenix, AZ, United States
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Job Summary :

The Paid Search Strategist is responsible for managing paid search campaigns from top to

bottom, including but not limited to paid search campaign set-up, budget management, setting

and adhering to KPIs, optimization, reporting and identifying actionable insights for our clients.

Supervisory Responsibilities :

  • None.

Duties / Responsibilities :

  • Manage high volume paid search and YouTube campaigns for multiple clients.
  • Maintain targeted campaign budgets, develop strong internal and external
  • relationships, and control campaign risks.

  • Engage in all facets of clients’ SEM campaigns, including initial planning,
  • implementation, monitoring, optimization, analysis and reporting.

  • Collaborate with the Media team to integrate paid search into overarching media
  • recommendations.

  • Execute campaign launches : keyword and copy creation, analytics and tracking
  • implementation.

  • Daily campaign management : Monitoring campaign performance against client goals,
  • including but not limited to search terms reports, negative keyword lists, keyword

    quality score audits (landing page experience, ad copy relevancy, estimated CTR).

  • Budget management : manage pacing, daily budgets, as well as overall platform
  • allocations.

  • Bid management : Implement bid strategies and optimization efforts at the campaign, ad
  • group and keyword levels.

  • Identify and recommend opportunities in related channels outside of search (YouTube,
  • Gmail, GDN, etc.).

  • Manage platform tools to effectively achieve the highest ROAS / ROI across the major
  • search engines (Google, Bing, Amazon, YouTube, etc.) as well as be a champion for

    wider Google advertising where appropriate.

  • Develop campaign copy / creative, text-based titles and descriptions; establish keyword
  • creations and mapping to campaign goals.

  • Must be able to minimize CPC by increasing your quality index.
  • Generate performance reports and conduct campaign audits.
  • Analyze data to develop actionable insights that can be measured and reported.
  • Develop performance metrics to provide recommendations and continually revise
  • campaign strategy.

  • Ensure that SEM campaigns satisfy clients’ goals. Strong time management and project
  • management skills with attention to details and focus on quality of results.

  • Stay abreast of SEM industry trends and platform updates.
  • Execute client invoicing and insertion orders.
  • Required Skills / Abilities :

  • Experience with managing CPA and CPC campaigns.
  • Knowledge of Google Ads and YouTube.
  • Client-facing presence and communication skills.
  • Maintaining strong internal and external relationships, ensuring the SEM campaigns
  • meet client goals.

  • Proficiency with gaining actionable insights from analytic tools.
  • Knowledge of tagging is helpful but not required.
  • Experience working on large-scale national accounts is a plus but not required.
  • Experience working with the media buying software, Advantage, is a plus but not
  • required.

  • Experience collaborating between channels (Social, Display, SEO, etc.)
  • Google Ads Certifications required.
  • Must be a self-starter.
  • Strong verbal and written communication skills.
  • Milestones and Performance Indicators :

  • The Work : Ensures all campaigns are running as planned on budget, and with the
  • proper creative message.

  • Thought Leadership : Identify minimum of one trend within the industry to highlight in
  • internal communications.

    Education and Experience :

  • Bachelor's degree in Advertising, Marketing, Business Administration, or related field
  • 3+ years of experience managing high volume paid search campaigns
  • Google Ads Certifications required
  • Bonus : Agency or advertiser-side experience in the Travel, Tourism, and Recruitment
  • verticals

    Next Role Progression :

  • Senior Strategist, Paid Search
  • Working Conditions :

    Prolonged periods of sitting at a desk and working on a computer.

    Must be able to lift up to 15 pounds at times.

    Hybrid office scenario.

    Travel requirements - In town travel necessary, occasional overnight travel needed.

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